From purchasing a pair of shoes from Etsy to upgrading to Spotify Premium to even buying an app from the Play Store, in-app purchases are happening all around us. At the start of this year, Statista estimated the total of global sales from customer spending with a mobile app to reach almost $37 billion.
We live in a world that eats, sleeps, and talks technology. Most of the tasks are done online today– from booking an appointment with the doctor, booking a bus ride or studying a course from a foreign university. Everything is on our fingertips. In short, technology rules our everyday life. There was a time when some people were employed to be ‘newspaper boys’ – delivering newspapers in and around the neighborhood on a regular basis. If they didn’t deliver, we would miss out on the excruciating details of the latest entertaining or blasphemous news.
Flashback: 20 years ago, you pick up a magazine, on the cover, a freshly groomed man with a mullet urging you to try his new
Your cell isn’t just another device – it’s a lifestyle. Think about the fact that Google reports that we’re on our phones for 177 minutes and check them 150 times per day. That works out to mobile sessions that last only 1 minute and 10 seconds long on average.
Social media is a powerful tool transforming and redefining both businesses and marketing.
It is quite baffling to know that both Google Play and App store have more than a million apps each available for the consumers to download.
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