Flashback: 20 years ago, you pick up a magazine, on the cover, a freshly groomed man with a mullet urging you to try his new shaving blade. You are tempted and you end up buying the shaving blade as well as the magazine.
Plugging back into Reality: That, was marketing at its finest. Such strategies lag now and a lot of it has to do with the emergence of digitalization. If a business is not on a digital platform on any scale, they are more likely to falter than the ones who have a strong digital presence. Skeptical? Take a look at this infographic.