Today, mobile apps are being globally used for every activity. People want to order food? They have multiple options – from restaurant specific apps to delivery service apps like Zomato or Swiggy. They want to make a quick bank transfer while traveling? All the banks now have a mobile version.
The fancy looking device present in everybody’s palms today has become the basis of all sorts of communication. Yes, we are talking about the mobile phone. From PokemonGo to a shopping online, everything is now available on these “smartphones.” A study conducted by Gallop shows that most U.S Smartphone owners check their phones once on an hourly basis. Still not convinced that your business might need an app of its own? We wouldn’t consider that to be a “smart decision.”
If you still haven’t broken into the digital marketing industry, it’s about time. The digital advertisements have been competing with traditional media advertisements for some time now. It won’t be very surprising if it surpasses the traditional media marketing completely.
We live in an age of information overload. As the former Google CEO Eric Schmidt famously put it, “There was 5 exabytes of information created between the dawn of civilization through 2003, but that much information is now created every 2 days.”
Providing a stellar customer experience to your clients is the end goal of every business.
You may be thinking to yourself “that I am pretty much of a social media genius, why do I need to read this article?” or perhaps “I read that Social Media for dummies book. I do not need to read anything about social media since it claimed to give a 100% understanding about it.”Chances are, there are some things that might have not stuck with you because of their very casual understanding.
As marketers, we have an obvious responsibility to ensure that our social media activity is going at a pace that seems right, if not accurate – and is able to generate some buzz about the product or company we are promoting.
2016 is a full-fledged ‘mobile’ year. According to Forrester report 50% of consumers are consuming content bytes on mobile web. This requires app marketers to provide an optimum mobile experience for its users.
According to Heidi Cohen’s piece on 2016 social media trends, only 37% of the Inc 500 have ‘active’ blogs. That’s a staggering low figure considering the number of small businesses coming up in the US alone.
Online Reputation Management sounds a bit morbid – and for reasons more than many – especially for small businesses. Think bad reviews. Think complains. Think online and off critique and shortcomings of your business. Think gruesome verbiage of your services, products, and even people!
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