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Sex and the City

About Sex and the City

HBO, part of the WarnerMedia family, is one of the most respected entertainment brands across the globe. They are known for creating iconic, award-winning programs.

They approached BluEnt to design, develop and run online contests and quizzes to promote their hit TV series “Sex and the City”.

Project Requirements

BluEnt was approached to design, develop and run online contest and quizzes programs to promote HBO’s TV serials and special screening.

The BluEnt Approach

We designed some templates and worked on database structure designing and development.

We initially released a test version of a Payment Management Tool for client review. Once it was approved, we made it available for users.

BluEnt’s creative head organized meetings with the HBO team to understand HBO’s project requirements
Our HTML developers and .Net developers designed the Online Contest program
Our content head created various themes for effective promotion
Our analysts tracked the online campaign for data insights

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Project Highlights

For many of HBO’s TV series and special screenings, we provided the following services:

Design online contests and distribute gifts to the winners
Make micro websites for their TV series with content such as storylines and schedules
Run online campaigns to promote HBO’s series

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