BluEnt’s Key Observations on Why Your Business Needs a Mobile App

Houston; Texas, 18th May 2017: With international connectivity, tech-savvy customers and ever evolving advertising dynamics, businesses are facing fierce increased inclination to push service on-the-go. In such a scenario, it becomes imperative that businesses start their offerings on mobile apps to stay one step ahead of peers. With consumers drastically shifting their online activity to mobile, having a responsive website is not enough. Mobile applications, in the last decade, have become essential marketing tools.

Nearly 86% of mobile moments of the average US smartphone user are spent interacting with apps and only 14% are reserved for browser surfing and playing games. This new data, published by Flurry, also mentions that the average American spends 2 hours 42 minutes every day on their mobile devices.

Sajeel Khanna, SVP, BluEnt Technologies, speaks of the rise in smartphone usage leading to a noticeable growth in the mobile application industry. “Mobile applications are no longer exclusive to household name brands or business. That was the scenario in 2009. However, today we have an uncountable range of applications and people are undoubtedly hungry for more. A well designed and a powerfully built mobile app tapped with the latest trends, can easily enhance and take any business to the next level.”

Having a mobile app for business is no longer an option. It is a necessity! BluEnt has pieced together 3 main reasons for why you and your business needs mobile app development:

  • Creating higher visibility and contributing to brand awareness
    The foremost goal of a business is being accessible and visible to its customers round-the-clock. Business mobile apps help you achieve exactly that. Mobile apps help you garner visibility at the highest level. By delivering relevant content to your users, creating deep links within your app and offering exclusive deals, offers and incentives, you are building a community of loyal followers. Remember, there is no better publicity than a satisfied customer!

  • Efficient Marketing Channels at your disposal
    In our vast experience at mobile app development for businesses, the crux of smartphone app development by BluEnt is – mobile apps are essentially marketing tools and they should do that perfectly! Including unobtrusive but effective push popups, loyalty cashbacks and acknowledgement of an esteemed customer are all ladders to creating a successful mobile app at BluEnt.

    Sajeel mentions, “Push notifications via mobile applications is one of the most constructive ways to close the communication gap between a business and their customers.”

  • Increased consumer engagement
    Since mobile apps work on their own interface environment, the users become more immersed in the experience. Customers use apps for specific and relevant tasks as they are purpose focused. They make the buying experience shorter as compared to the same on the website. With better interface, users get a personalized shopping experience, because the apps read the usage pattern of the user. This way, apps are present in the daily habit of the user unlike the mobile websites.

    Sajeel comments, “Every business is creating a noise about themselves through various forms of advertising. However, reaching out to any customer via a mobile app is more fruitful as we get to form a sincere bonding with them. At the end of the day it’s consumer loyalty that defines your success and the road ahead.”

    Businesses all around the globe have transformed their advertising strategies from that of a physical world to a mobile realm, which is spontaneous and effective. BluEnt has helped several organizations to enhance their relationships with their consumers with its team of expert mobile app developers, which has allowed them to take their business to the next level.

Ava Smith
Strategic Sourcing & Business Development Manager
BluEnt | +1 647 478 5230

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