How Can Retail Businesses Profit from Cloud eCommerce?

The adoption of cloud eCommerce is pushing the growth of the global retail sector.

In the pandemic era, the retail industry survived the impact of market changes with new business opportunities. Cloud eCommerce was one of the major reasons why retailers continued their business operations while most industries faced a massive downfall. 

As a result, many online retailers are currently aiming to invest in cloud app development for efficient data storage & management.

The projected global eCommerce cloud market size is USD 55.67 billion by 2027. It indicates that cloud eCommerce solutions will shape the growing economy of brands emerging in the e-retail industry. 

Want to know how cloud eCommerce can benefit your retail business? Continue reading this blog to discover more about cloud commerce and its advantages.

Overview

Managing and storing a huge collection of data is challenging for any business. And to deal with it, cloud eCommerce comes into the picture for retailers.

Every industry, be it healthcare, finance, logistics, or online retail, should consider the benefits of cloud computing solutions for data storage and backup. As per the latest eCommerce trends, cloud commerce adoption is more than important for the retail brands.

For e-retailers, using digital cloud commerce works when:

• There is a seasonal rise in market demand and online traffic.

• There is a need to take actionable sales initiatives using data derived from customer shopping behavior.

• A company wants easy and smooth access to relevant data insights to offer enhanced shopping experiences to customers.

• It comes to boosting digital engagement by promoting unique content, & targeted ads.

Cloud commerce also includes recommendations based on browsing history, buying patterns, and customer preferences.

Need scalability and data backup recovery in your business? Consider the benefits of SaaS in cloud computing in your business strategy!

What Is Cloud eCommerce?

Cloud eCommerce involves integrating cloud solutions with many retail databases on remote servers.

Online retailers use cloud commerce solutions by outsourcing a wide network of remote servers. These servers work together even though they're connected to many devices at many locations.

Cloud commerce solutions are generally more beneficial than traditional on-premise storage. They also ensure the highest server uptime of 99.9% on an eCommerce website, resulting in high traffic, interactions, views, and sales.

Many cloud hosting companies offer custom cloud eCommerce solutions to boost sales & efficiency. And at BluEnt,

Key Reasons to Integrate Cloud Computing in a Retail Business

The eCommerce industry is not exactly like other business sectors. There is a difference in the way online retailers operate and shape their internal IT infrastructure to meet the market demand.

However, cloud eCommerce makes it easier to set up, manage, and deploy advanced IT infrastructure to reduce downtime and maximize sales. eCommerce cloud hosting can do wonders for your online retail business with these benefits:

1. Cost Control

76 percent of companies see cost efficiency and savings as the key factors for cloud success. Cloud commerce solutions enable retail businesses to design, deploy, & manage their user datasets.

It gives a range of financial benefits by replacing capital expenses with operational expenses. And it further cuts down the ownership costs.

Online retailers should consider getting cloud computing advantages to get one unified infrastructure, rather than investing in private and public clouds. It will be useful for storing, managing, and accessing resources.

With eCommerce cloud hosting, the costs of labor and infrastructure or software will reduce. After all, you will be paying only for the storage and resources used.

Moreover, there will be no extra spending on IT infrastructure maintenance as the vendor will manage them.

Need help in your eCommerce website development project? Contact us to get expert consultations!

Characteristics of BluEnt's Website Development

• User-friendly user interface (UI)
• Responsive – displays equally well in all browsers
• Eye-catching, aesthetically pleasing website
• Optimization
• Consistent theme
• Coherent content of similar tempo across all verticals
• Clean and contemporary design and flow
• Interactive space for target audience
• W3C compliant website coding

As a dedicated web development company, we work closely with our clients to understand the background, history, values and intended audiences of their business.

2. Faster Loading Speed

40% of online visitors are more likely to exit a webpage or site exceeding a maximum load speed of 2 or 3 seconds. If the waiting time is more than three seconds, bounce rates will increase.

Low loading speed is a major cause of high abandonment rate. Even if site speed is up to mark, it may slow down or turn unresponsive due to high traffic.

Not maintaining the right site loading speed is a mistake that can jeopardize your lead-generation efforts. But eCommerce cloud hosting can help resolve this issue by maintaining 24/7 availability at a low latency rate.

How does it work?

Cloud vendors including Salesforce commerce cloud store data near the users’ location. So, businesses can access data from anywhere and at any time. This lowers the bounce rate and boosts loyalty with higher rankings on the Google SERPs.

3. High Scalability

Cloud eCommerce can match your business needs with more flexibility in managing data feeds and ensuring data sharing consistency.

Let's say, an online retailer wants to enhance the customer shopping experience and loyalty toward its brand.

The eCommerce cloud will give a range of custom business solutions to meet those objectives. It helps in generating new ideas, engaging customers, and giving personalized buying options. This results in higher customer engagement, conversions, sales, and returns.

Another example highlights the eCommerce cloud dealing with market fluctuations during the pandemic.

At that time, the eCommerce industry recorded a huge spike in business opportunities for the on-demand segment. With more site traffic and online orders, retailers needed more resources to deal with data storage and processing issues.

The benefit of cloud commerce enabled e-retailers to scale their resources with market needs. And that’s the best reason to hire an expert commerce cloud developer for any retail business.

Hence, we can say that using cloud commerce gives you scalability to run your e-retail business in any market condition.

4. Enhanced Security

Cloud computing is credible for being a secure and usable technology. It enables several users to have real-time access to shared information on different servers.

E-commerce cloud solutions also offer robust data security and easy backup benefits to the users.

In most cases of retail web app security issues, Salesforce cloud commerce supports data protection.

Cloud eCommerce solutions use an advanced architecture to handle major security threats. They apply advanced Systems and Organization, SOC standards, and methodologies. They help in restricting data access from unauthorized sources.

5. Integrated AI

Artificial intelligence (AI) and cloud commerce go hand in hand for several reasons. Both AI and machine learning technologies complement cloud eCommerce solutions for B2C companies.

They help in enhancing their retail customer relationship management (CRM) results. It enables retailers to share unique content with their customers across websites, mobile devices, & social media.

Using AI for eCommerce cloud hosting can help you create and launch new campaigns based on customer shopping preferences. As a result, you can upscale conversions and sales on your retail platform.

Besides personalization, eCommerce brands can work on website search & churn prediction. It will also include inventory management and capturing business insights.

Want to be an online retailer? Note the must-haves for starting an eCommerce business from scratch!

Most Popular Cloud eCommerce Hosting Service Providers

Here are the current most preferred cloud eCommerce platforms:

• Amazon Web Services (AWS) offers a set of services for computing, databases, storage, security, etc. Retail brands use AWS for its scalability & usability.

• Salesforce Commerce Cloud is a multi-tenant eCommerce cloud hosting platform used by retail brands. It helps in shaping incredible buying experiences across websites, social media, & other digital channels.

• Microsoft Azure brings a spectrum of options for cloud eCommerce such as storage, computing, & data security. It allows easy integration with other Microsoft products. Hence, it’s the first choice of businesses already using Microsoft products.

• Google Cloud Platform (GCP) provides data-driven eCommerce cloud hosting benefits with computing, storage, security, etc.

Why Choose BluEnt for High-end, Secure, & Custom Cloud App Development?

At BluEnt, the process of cloud eCommerce integration begins with ideation around your unique retail brand, website, and app.

Our experts gather more understanding of your online business & its purpose to define a set of features to make it successful.

At each stage, our team presents a more refined version of what you want from our eCommerce cloud hosting efforts.

With a strong portfolio of 1110+ projects, we’re globally recognized for our mastery in crafting end-to-end cloud eCommerce solutions for retail.

Alongside cloud app development, our key service offerings include web app development, mobile app development, website design and development, software development, portal development, eCommerce website development, and product development.

Looking for the right tech partner for your business needs? BluEnt is right here to help you! Write us an email to schedule a call.

Frequently Asked Questions

1. What are the types of cloud computing solutions in retail?

There are two categories of cloud computing solutions in retail. One is a cloud service model & the other is a cloud environment.

The sub-categories of cloud service models in retail are:

• SaaS (Software as a Service) serves both online and offline retailers for saving costs and ensuring flexibility, scalability, and personalized user experiences. SaaS apps are available to use, and they’re hosted by third-party cloud service providers.

• IaaS (Infrastructure as a Service) is a cloud infrastructure service that provides storage, networking, virtual private servers, & other cloud resources. It ensures reduced downtime, low overhead, and more efficiency in retail businesses.

• PaaS (Platform as a Service) provides a set of software & hardware tools to deal with the technical challenges of an e-retail business.

The sub-categories of cloud computing environments in retail are:

• Private cloud is available with a range of cloud computing resources. Online retailers can get a premium subscription to access these services on demand.

• Public cloud is available for dedicated businesses. It’s called corporate or internal cloud and is available on a private internal network. It comes with extra control and customization options.

• A hybrid cloud is a combination of both a public or private cloud and an on-premise data storage facility. One can use a private cloud to store confidential data and a public cloud for other information. It’s recommended for better data analysis and management benefits.

2. What can cloud eCommerce do for a retail business?

Cloud eCommerce hosting in retail helps businesses to upscale or downscale their operations.

Online retailers use cloud commerce solutions to ensure faster time-to-market, cost savings, & collaboration.

It also provides strong data security, better customer experience, and risk prevention.