Five mobile application trends to watch out for in 2017
Houston; Texas, 22nd May 2017: There’s been a surge of mobile apps in the last couple of years. Though at one point the apps were perceived as ‘good to have’, there’s been a drastic shift as it now falls into the bucket of ‘must have’. Different kind of businesses such as restaurants, hospitals, and commercial stores are dependent on the applications to not only generate revenue but to increase their efficiency and build consumer loyalty. “According to the Global Mobile Market Report, global app revenues will grow to $80.6 billion by 2020. Gartner predicts that more than 268 billion app downloads will generate nearly $77 billion worth of revenue in 2017.”
Sajeel Khanna, SVP, speaks of what a terrific year 2016 was for the app economy and for BluEnt. “Mobile app development has become a promising business since 2016 as companies have started embracing the ‘mobile-first’ attitude. Last year we witnessed every organization, both big and small, investing a large sum of money on building mobile apps so that they don’t fall behind.”
The app development industry has taken a new turn as we see apps being built for various platforms such as smart homes, connected TVs, IOT enabled devices etc. There are a myriad of trends that dominated the year 2016. Here are a few mobile app trends stirring a buzz that will turn 2017 into a phenomenal year.
Location based services
Sajeel Khanna, comments, “Integrating LBS as part of the apps can help the companies to score brownie points as they can provide their users with real time promotions and discounts customized to their locations.” By making LBS a part of the app BluEnt allows the business to limit their advertisements to a specific store or location, at a specific time or day.
Google started working on a revolutionary trend last year – the instant use of apps through the web. Customers using android devices get to use the app on the webpage without actually downloading it. Sajeel remarks, “This trend can prove to be sensational for every business as it will increase security and help in lowering the resistance to trying a new app.”
Internet of things (IOT)
With ‘daily use’ items such as TV’s having the functionality to connect to the internet is making people’s life much easier and seamless. Myraid of platforms are being integrated into the mobile as companies are showing a higher level of interest in creating a a new product with an app or allowing their current ones to connect to an app or internet.
Sajeel Khanna remarks, “We have seen the development of artificial intelligence apps such as Siri, Google Now and Prisma. Through AI mobile app development companies such as ours can help in creating apps that shop for the consumers based on their preferences by developing a list, add them to the cart, leaving the consumer to effortlessly checkout.”
Augmentnted reality is still in the nascent stage and may not be suited for every business. It is being percieved as underdeveloped and is quite often disregarded as a gimmick however if it connects to your business it can boost your success.
Sajeel Khanna concludes, “When it comes to mobile app development, organizations need to use updated trends and tools. In BluEnt, all our app developers have upgraded skills that fits the new trends of the app market. We ensure that every business benefits from the functionalities of the app that we build for them.”
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