Black Hat SEO

The bad guys of SEO - black hat SEO

Black hat SEO is usually used to refer to "unethical" techniques employed to manipulate search engine spiders and achieve higher rankings and better search engine coverage. These techniques are called 'unethical' because they

1. Flout search engine guidelines and principles and look to manipulate search engine algorithms
2. They are generally directed at search engine spiders and hence, fail to create a wholesome user experience. With hidden text, which is not visible to a visitor they seek to achieve better keyword prominence. Even text that is visible to users is not of much use as it is keyword stuffed jargon.

Voodoo and witch craft - black hat SEO techniques

Most black hat SEO tools are aimed at search engine spiders; hence, the visitor is almost entirely ignored.

Hidden text:

This refers to light colored text on a light background. This text is usually stuffed to the neck with keywords and is so placed to not meet the eye of the visitors. This text seeks to achieve better search engine rankings by putting lists of keywords on the web page. Hidden text in no way contributes towards a better user experience but in fact takes away from it. The only purpose it serves is to get search engine spiders to crawl the page for the listed keywords. If your site is perceived to have hidden text, you will be permanently banned from the search engines. Hidden text does give you short term results, but is accompanied with high risk.

Doorway pages

Both black hat and white hat SEO techniques can provide short term and long term results, but white hat SEO may not get your site permanently banned from search engine indices. Black hat SEOs on the other hand run the colossal risk of getting website permanently banned. Search engines are out to please their target customers i.e. the searchers. They wish to provide them with relevant, meaningful and useful results and not results with highest number of keywords that make no sense, shady text and invisible pages. If you make them look stupid in front of their target audience they are not going to like it. And like the mob, the search engines never forget.

Hodge podge keyword pudding:

Stuffing keywords on web pages, also known as spamming, with the sole aim of manipulating search engine spiders is a time tested black hat SEO trick. Creating lists upon lists of keywords and nothing less on your web page is a strict no no. If you are looking for some serious search engines penalization then go ahead make some hodge podge keyword pudding.

Colors of the rainbow

Black hat SEO techniques do give you tangible, effective results but they are painfully short term. They are accompanied with high risk of getting permanently banned from leading search engines. They provide lousy visitor experiences so they greatly hamper your popularity with the end user. There really is no point in having a flamboyantly high ranking website if your targeted audience cannot make head or tail out your website. So sit down with pen and paper and choose which color you would like SEO to be - orange, green, red, blue.

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