Counterpart Communication Design

About the Client
Counterpart Communication Design is an award-winning marketing communications and web management firm located at Memphis, Tennessee and Dallas, Texas. Famously known for campaign planning, concept and creative strategy architecture, web content management, and effective storytelling of their clients. Their clientele base ranges from startups to Fortune 500 companies, including FedEx, Procter & Gamble, International Paper, Progressive Insurance, and Hilton Worldwide. Learn more at

Counterpart Communication Design Case Study

Project Requirements

Counterpart CD was interested in completely restructuring their website's look and feel. BluEnt's primary job was to re-develop the website and involve the complex functionalities such as flexible and interactive portfolio and client section. Every section had its detailed page where the content management system had to accommodate multiple needs of the website. The new website needed a set of dynamic functionalities such as add, modify and delete to play with the sliders, images, content and icons and more.

Below are the main requirements of the project:

  • Custom theme creation in WordPress (Design layouts were provided from the client's end.)
  • Design integration in WordPress
  • Theme Installation
  • Testing & project review
  • Home Page Design
  • Client List
  • People List & Detail Page
  • Portfolio List & Detail Page
  • Contact us Page
  • Live Server Setup
  • Troubleshooting in Theme
  • CSS/HTML/JS Customization for Responsive Website

The BluEnt's Approach

  • Understanding the Client's Needs
    Recognizing and understanding the ground level needs raised by the client helps in accelerating the whole website development process. This helped us in developing a perfect web architecture matching the expectations of the client. We were already provided with the design layouts from the very beginning because the client was quite certain about how they want the look and design of their website. We immediately began planning the development process after communicating the requirements and expectations.
  • Planning
    Solid planning makes or breaks any web project. At this level, we structured and fixed the kind of deliverables, resources, and timelines needed for the project. We further planned the technologies, layout installation, UI/UX and other intricate details of this project. Our team of developers started executing the plan based on the planning stage.
  • Developing
    The nitty-gritty of the website is addressed at this stage. The design layouts provided by the client is transformed into a functional model. The responsiveness of the website was redeveloped according to the client's needs. Separate screens and distinct sections were created for the horizontal and vertical versions in order to match the screen resolutions of tabs, iPhones and Android phones. The development process, mostly, gets divided into two parts: (a) Frontend development and (b) Backend development.

    Frontend development involves the conversion of the design layouts into HTML pages with the add-on features and effects. The development was taken to a further stage by creating a responsive website. Details like the background color in the mobile version matched with the template colors were important.

    Backend Development refers to a development of the server that is the actual soul behind the front-end body. It converts the user interface into a functional website. Some of the features of backend development are as follows:

    • Create Manage Clients - Here admin can add/edit delete the client list
    • Manage People - Here admin can add/delete/modify People (Team Members)
    • Manage Portfolio - Here admin can add/delete/modify the Portfolio list
  • Testing & Launch
    The website had to go through multiple meticulous testing stages to ensure the smooth functioning of the website. Our testing team conducted various tests such as W3C, browser compatibility, device compatibility, page loading speed, responsiveness, coding, usability test, functionality tests, performance tests and a lot more to ensure that the website is ready to launch.


  • Adobe Web Server - Apache
  • Operating System - Linux Based Server
  • Open Source Development CMS –WordPress 4.2.1
  • Language (server-side script) - PHP 5.4 or higher recommended
  • Database - MySQL 5.0.15 or higher with PDO
  • HTML5
  • CSS3


The website, which has a complex and compelling user interface, was tested and tried until it was found compatible across all devices. Which means, that the website looked the same no matter what device you were using.

Maximum Value. Achieved.
BluEnt team left no stone unturned and fixed everything down to the pixel level to deliver a quality product.

Give us a shout!

Fill the form below to drop us an email. We would also love to get a call from you.

Hire Experts