Counterpart Communication Design

About the Client - Counterpart Communication Design is an award-winning marketing communications and web management firm. Services include campaign planning, concept and creative, web content management, and onsite specialists. Clients range from startups to Fortune 500 companies, including FedEx, Procter & Gamble, International Paper, Progressive Insurance, and Hilton Worldwide. Founded in 2002, Counterpart maintains offices in Memphis, Tennessee and Dallas, Texas. Learn more at

Requirements - CPD wanted website development. As a website development company, BluEnt needed to redevelop CPD's Web site and include complex functionalities such as flexible and interactive Portfolio and Client sections. Every section had its detailed page and the CMS had to accommodate the multiple needs of the website.

Counterpart Communication Design Case Study

Project Requirements

Wordpress Development and Theme Installation

  • Install the theme as per new design layout
  • HTML Development
  • Update existing, Theme Installation and setup

The BluEnt Approach

Web Design Services

  • Home Page Design
  • Client List
  • People List & Detail Page
  • Portfolio List & Detail Page
  • Contact us Page
  • Accolades page
  • Live Server Setup
  • Troubleshooting in Theme
  • CSS/HTML/JS Customization for Responsive Website

Backend Development

  • Create Manage Clients - Here admin can add/edit delete the client list
  • Manage People - Here admin can add/delete/modify People (Team Members)
  • Manage Portfolio - Here admin can add/delete/modify the Portfolio list

Testing - W3C, Browser Compatibility, Devices Compatibility, Page Loading, Speed, Responsiveness, Coding

Project Management - Coordinate with the Clients and Development Team, Project Escalation, Issues Resolution

Challenges - The new website needed a set of dynamic functionalities such as add, modify and delete to play with the sliders, images, content and icons and more. Also, it was important that the background color in the mobile version matched with the template colors. The responsiveness of the website was redeveloped according to the client's needs. Separate screens and distinct sections were created for the horizontal and vertical versions in order to match the screen resolutions of tabs, iPhones and Android phones. The website, which has a complex and compelling user interface, was tested and tried till it was found compatible across all devices. Which means, that the website looked the same no matter what device you were using.


BluEnt team left no stone unturned and fixed everything down to pixel level to deliver a quality product. Maximum Value. Achieved.

BluEnt used Adobe Web Server - Apache, Operating System - Linux Based Server, Open Source Development CMS –Wordpress 4.2.1, Language (server side script) - PHP 5.4 or higher recommended, Database - MySQL 5.0.15 or higher with PDO

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