23 Dec 2021

How to Increase Customer Lifetime Value and Boost Sales

Graphic over blackboard outlining customer expectations

Acquiring new customers can cost you up to five times more than retaining them. This ties into the importance of customer lifetime value (CLV).

Rather than putting your time and effort into driving new traffic, consider increasing your customer lifespan, which is a more effective strategy. But what is CLV, and how do you increase it?

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