Why Social Media Marketing Matters: BluEnt

New Delhi, India, October 16th, 2017: Social Media has created its constant presence in today’s world. Most entrepreneurs believe that social media marketing involves a special space in their marketing strategy. BluEnt shares their take on the value of social media marketing in any business.

As per HubSpot, 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses and it is going to increase by putting the right amount of efforts. This gives a gist of the amount of potential social media marketing holds. It can lead to higher sales and company’s growth. BluEnt has demonstrated some of the strategies to improve the social media marketing in businesses:

Increases Brand Visibility:

Businesses should start with the strategic plan of circulating your content in the right amount and at the right time. Understanding this leads to increased visibility among the target audience. Your social media presence channels the essence of your brand image and content. This is valuable as it enhances your chances of communication with your desired audience and prospects. Also, it helps in showing your presence to existing customers. For instance, a new prospect will only come across your post on social media handles like Facebook or Twitter in the newsfeed and read about you. An old client can see gain more generic or relevant information about your brand social presence through multiple channels.


Businesses who have the strong presence on social media channels have stronger loyalty from their clients as well. Sajeel Khanna, SVP at BluEnt says that “Social media is a readymade tool to connect and bond with your clients formally or casually.” A strategic approach with the flexible plan can attract prospects and make the company’s future loyal customers. It has been noticed that people who follow the brand on social media are comparatively more loyal to them than others.


Every content piece you create and post on your social media page is an opportunity for new leads. Every blog, press release, infographic, image, video or thought you publish increases your chance of receiving a reaction on it. This ultimately directs them to your website which opens an opportunity for conversion. Not every single reaction or comment leads to conversion, but it increases the future opportunity.

Conversion Rate is Higher:

Social media marketing enhances the conversion rate with prospective clients. The main reason behind this is human interaction. Whether an organization is huge or small, their interaction on social media handles is humanized. At social media pages, brands can act like humans do. This is valuable as people want to business with humans; not with organizations.

This leads to the simple conclusion that social media is the mandatory place as it leads to higher number of clients, opportunities, and interaction.

About Us:

BluEnt is a digital media marketing company with the strong team of social media marketers who are continuously updated with this always changing technical world.

Ava Smith
Strategic Sourcing & Business Development Manager
BluEnt | +1 647 478 5230

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