Susan Posnick Cosmetics

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Wordpress Blog for Susan Posnick

About the Client

Beginning with COLORFLO mineral foundation, Susan Posnick Cosmetics has created a streamlined cosmetic line of multi-purpose face, lip and eye products for women on the go—whether it is to the gym, a soccer game or travel around the world. 

Project Requirements

Susan Posnick wanted to create a blog to share her personal notes and experiences along with social events she organizes and attends. She wanted a platform where she can instantly write a post and share it on social networking platforms including Facebook, Linkedin, Twitter, Instagram etc.

  • A Wordpress blog to manage posts, pages and plug-ins from admin panel by her own
  • Integrate Facebook, Twitter and Instagram plug-ins
  • Subscribe to Susanposnick RSS feed and Newsletter
  • Search Engine Optimization (SEO) services
  • Hosting support and solutions

The BluEnt Approach

Discovery: BluEnt had conducted desktop sharing meetings to understand the client's requirements. Based on the client's requirements, we suggested few Wordpress templates and selected one.

Design and Development: Our Wordpress developer installed the latest Wordpress theme. Our developer customized the Wordpress theme to meet the client's taste and preferences.

Plug-ins Installation: We installed social media plug-ins to display latest tweets and Facebook posts. We installed Instagram plug-ins to share the images instantly with the world. We integrated custom plug-ins to filter data efficiently.

FeedBurner Integration: We integrated the blog with FeedBurner. FeedBurner makes it easy to receive content updates in My Yahoo!, NewsGator, Bloglines and other newsreaders.

Google Analytics Integration: We installed Google analytics to track the visitors and location to help the client make informed decisions.

Search Engine Optimization: We researched and put keywords, titles and meta description for each post to optimize the page ranking of the post and blog.

Results. Achieved.

The client was happy with our Wordpress theme customization and design. We developed the website at an affordable cost. The client contracted BluEnt for maintenance and SEO program.


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