Onurfingers is an online shopping portal that offers top fashion and lifestyle brands, spa and entertainment deals, gadgets, and home comfort products in the Middle East.
They bring its customers a great collection of international brands at reasonable prices. They run daily sales events with premium local and international fashion and designer brands.
In 2012, Onurfingers approached BluEnt for online shopping portal development.
BluEnt was given the responsibility to create an online shopping store with the following features”
Logo and Creative Design
Aesthetic website design
Simple and user-friendly menu
General Shopping Feature
Display all deals on homepage
Sliding/rotating banners on home page
Category-wise product browsing
Category drop-down menu for easy navigation
Product details pages
Large, functional product images with zoom-in facility
Flat discount options with promotional vouchers
Option to send invitation to multiple friends (Initially it would be free membership)
Easy checkout with coupon discount options
Email notification to users to confirm order or report order failure
Payment Gateway Integration
Social Media Integration
Custom Admin Sections for: Users Management, Category Management, Vendor Lists and Deals
Admin Interface for: Product Management, Order Management, Sales Reports, Order Status, Order Tracking, Newsletter Management, Global Setting for Users Permission
The client visited BluEnt’s office and discussed their requirements with our team.
Logo Design: The client shared with us the philosophy of the logo. Based on the logo philosophy, our creative head developed samples and finalized one.
Homepage and Innerpage Design: The client referred a few websites to us for the look and feel they wanted.
They liked the different design elements in those websites and wanted to implement them in their own.
Our UX designer developed sample templates for the homepage and innerpages. We had several rounds of revisions till the client finalized the pages.
HTML Prototyping: Once the client finalized the design, we started working on HTML development.
We converted the approved design templates into cross-browser compatible HTML pages. Providing quality images was important.
Custom Coding: We recommended custom coding to enhance flexibility and scalability of the website.
To execute quick upgrades and reduce future maintenance, we recommended clean code quality and MVC architecture.
We chose the CakePHP framework based on MVC pattern for development.
Development: We set up a development team and decided the project plan for timely delivery. In the development phase, we continuously communicated with client to show our progress.
We started working on frontend and backend parts side by side. We developed an efficient CMS for effective handling of site through admin for all functionalities:
Homepage: Consists of drop-down navigation for category wise browsing of products, logo, member login/joining link, footer, slider and latest deals (with time limits).
Category Page: We incorporated a category-wise products navigation system. We created admin controlled CMS for managing products’ categories and subcategories.
Products Detail Page: We provided full description of product, add to cart button and image gallery with zooming option.
We integrated Authenticity Guaranteed and Return Policy plug-ins. We also created a CMS for the product catalog.
Cart & Checkout Page: We developed a simple and precise cart page with the following features:
Ability to modify products’ quantity
Time left to purchase deal-based products
Flat discount options
Check out button
Continue shopping button
A form to fill shipping address
Option to choose payment method, either by credit card or by cash on delivery
Payment Solution: Two methods could be used for payment, via PayPal a/c or credit card or by cash on delivery.
Notification: Customers were notified for payment confirmation and payment decline.
Deal Management: We created a deal management page in admin so that the admin could set what product they wanted to show on the homepage.
The admin could add new deals and edit existing deals. To make any deal, they just needed to fill in the deal code, deal start and end date time with product information.
Catalog/Product Management: We created admin interface to create a product catalog with the ability to associate products with a particular category, vendor, attributes, and images/gallery.
Order Management: We created an interface to see placed orders along with the ability to change their status.
Invite to Friends: This was a promotional feature in the site. Customers could invite others to avail deals and offers.
In admin, we created a separate report section to see all invited users. This facilitated a good contact list that could also be used for marketing.
Reports: We created a report section where the admin could see the order report, vendor report and invitation report.
Others: We created other admin features like configuration management, newsletter management, user management, vendor management, etc. as required by the client.
Search Engine Optimization: Our internet marketing team developed a good search engine optimization strategy.
We ensured SEO-friendly coding and created SEO-friendly URLs. Titles, keywords and meta tags were incorporated, aiming for high search engine ranking and good online presence.
Social Media Integration: We integrated the site with major social media platforms like Facebook and Twitter.
Quality Assurance: BluEnt developed a Quality Assurance Plan to thoroughly test the payment gateway integration and coupon redeeming features.
We developed and distributed the QA plan to all team members required to perform QA. We conducted regular meetings with all of those working on the application and set their QA responsibilities and overall schedule.
Hosting Services: We provided web hosting support and services.
Maximum Value. Achieved.
BluEnt believes in exceptional, timely services for all our clients. We leave no stone unturned for them.