crux  communication

Crux Communication

About Crux Communication

Kym Heisler and Charlotte Rubin, veterans in business-to-business communications, founded Crux Communications Inc. in January 2006.

Heisler and Rubin have managed and implemented programs that cross the entire spectrum of services – from global strategies to message development to tactical executions.

Crux Communications Inc. specializes in integrated communication strategies, bringing together messages, audiences and communication channels.

They have global experience and expertise in strategic communications development, branding, public relations, marketing communications, direct, mobile and online marketing, advertising and overall creative execution.

Project Requirements

Crux Communications is growing exponentially, expanding their global footprint and setting up offices in various countries.

The client’s main objective was promoting business and reaching out more business synapses. For this, they needed an eye-catching website to:

  • Do away with geographical and time constraints

  • Level the playing-field between their business and competitors

  • Enter into a dialogue with their customers

They requested the following features in the website:

  • Flash effects

  • SEO (Search Engine Optimization) friendly

  • 20+ general content pages (such as: Home, About Us, Services, Clients, News, Contact Us, Testimonials).

  • Include news to show that their website is up-to-date

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The BluEnt Approach

We followed a three-step approach in creating the website design.

Pre-design work sets the stage for effective websites. During our pre-design stage, we:

  • Gained a deep understanding of the client’s services, values, target customers and vision

  • Conducted a thorough review of their available assets (literature, photography, promotional materials, etc)

  • Began to consider the new site’s architecture/structure

The information we collected in the pre-design stage helped us decide objectives and make prompt decisions and plans, including:

  • The website’s primary goals

  • What story we wanted the site to tell

  • How the site would be organized

  • The type of information visitors would be most interested in

  • What we wanted to encourage website visitors to do upon arriving at the new website

Template Design

Based on site goals, the vision, the story the client wanted to tell, the client’s requirements and our expertise, we designed 4 homepage templates.

After receiving approval from the client for the homepage design, we designed 2 inner page templates.

The thorough pre-planning ensured that everyone was on the same page at every step.

Wrapping Up

After the client approved the homepage and inner page design, the HTML pages development began.

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  • CSS 2.1

  • JavaScript

Maximum Value. Achieved.

BluEnt believes in exceptional, timely services for all our clients. We leave no stone unturned for them.

The client was happy with the project delivery and the approach we followed. BluEnt is proud of its association with Crux Communication and to be a part of their success.

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