Callahan Consulting Group

Callahan Consulting Group

About Callahan Consulting Group

The Callahan Consulting Group (CCG) is a consultancy firm specializing in homebuilding and building products. They have cost reduction experience in supply chains, procurement, purchasing, inventory and materials management.

CCG works with clients to reinvest savings into business to grow the top line and help companies like yours be more profitable.

Callahan Consulting Group
Project Requirements
  • A creative logo

  • Website redesign with the following features:

    • Light color combination, company specific color design

    • Simple navigation bar for user-friendliness

    • xHTML/ CSS based component

    • Improved usability and accessibility of content

  • SEO (Search Engine Optimization) services for the website.

  • Request for services, details and request for partnership forms.

  • Slider on home pages with auto-rotating banners.

  • 30+ general content pages (such as: About us, Mission, Values, Services, Teams and Contact Us). Client provided all the content for these pages.

  • News & events subscription.

  • Testimonials.

  • The project timeline was very tight.

The BluEnt Approach
  • We had several rounds of discussions to understand the goals and objectives of the client.

    We designed 2-3 demo templates for homepage and 2 demo templates for inner page in sync with the homepage design elements.

  • Since there were more than 30 pages, we recommended the client for a CMS solution. However, they wanted static site pages except few contacts forms.

  • Client was excited about the Search Engine Optimization (SEO) terminology.

    BluEnt’s web analysts/ SEO team reviewed and analyzed CCG’s competitors’ websites, gained thorough knowledge about the CCG services and developed a solid SEO strategy.

  • BluEnt’s team considered the following standards while creating CCG website:

    • The code was written with SEO perspective

    • User-friendly design interface for easy browsing

    • SEO-friendly URLs

    • Unique titles, keywords and meta tags for sharp search-engine ranking and online presence

    • Intelligent internet marketing and promotional strategies

    • Compatibility across all web browsers assured

    • W3C compliant website coding

  • The SEO team worked very hard and within a month, the CCG website appeared in major search engines like Google and Yahoo!

    The website achieved #1 ranking in Google, Yahoo!, MSN and other search engines. We followed the organic SEO method.

Technology
Stack

  • Adobe Suite (Photoshop and Flash)

  • HTML

  • PHP

Maximum Value. Achieved.

BluEnt believes in exceptional, timely services for all our clients. We leave no stone unturned for them.

The client was happy with the project delivery and the approach we followed.
We delivered beyond the client’s expectations.

BluEnt is proud of its association with CCG and to be a part of their success.
Our partnership continues till date.

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