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Why Personalizing Email Marketing Grows Sales

March 25, 2021
Average: 5 (2 votes)

You probably already do some form of email marketing. But are you personalizing it? If not, you might be missing out on leads. Tell that to your email marketing agency.

Here's a small primer on why:

  • Emails with personalized subject lines are opened more than twice as often as emails without them.

  • Sending 3 abandoned shopping cart email reminders will result in almost 70% more orders than 1 email.

  • For every 1 USD you spend on email marketing, you get an average return of 42 USD.
    (Source: Oberlo)

    With that, let's dive deeper into personalized email marketing.

Introduction

The first thought the word "advertising" brings to your mind might be "wide reach". Your may imagine a magazine, billboard or TV advertisement, which is viewed by millions.

But what about personalized advertising for online marketing? A more one-on-one tone?

Targeted email campaigns are aimed at a specific group of people and have a personalized touch.

But you need to send the emails to the right people to get the desired result. You might use the content: "Hi George! Our fabulous barber shop, in your locality, is offering discounts on haircuts."

Except George is bald and doesn't need a haircut.

Enter personalized emails.

It doesn't matter if you're a Fortune company, tech company, or energy company – personalized email marketing is a good idea.

What is a personalized email?

A personalized email uses subscribers' data to give them more relevant offers and information. This encourages a more positive customer experience.

Personalized emails are a broad category. They can encompass anything from mass-sent emails with personalized subject lines to trigger emails based on consumer behavior, such as birthday emails, abandoned shopping cart emails, or re-engagement emails.

Why is personalization important?

People want to be seen as individuals, not as cogs in the wheel of companies' money-making schemes. Personalized emails will help you stand out by appearing more authentic and offering more relevant information.

Personalization has been shown to:

  • Increase ROI

  • Improve company reputation

  • Create relevant content

  • Improve engagement

  • Meet customer expectations

The vast majority of businesses believe that a personalized online experience is critical to their current and future success. However, many struggle with the actual personalization process. This is why it's so important to have a proper email marketing strategy.

What can you do to personalize your email marketing?

Here are some email marketing tips:

  • Personalize subject lines: Calling a person by their name has been shown to build trust. Use your client's name in the subject line.

  • Let users set preferences: Allow your subscribers to decide what they want to see. For example, if you write blogs, let them choose their preferred subjects, such as ecology, business leadership, child psychology, etc. Set the options in your email's footer.

  • Use data: Tailor your email content to the subscribers' age, gender, and location.

  • Send trigger emails: Automated emails can be triggered according to users' actions. For example, if she has abandoned a shopping cart, you can send her an email as a reminder that her goodies are awaiting her.

Conclusion

Are you pumped to try some of the email marketing techniques we listed above? We have just the thing for you.

BluEnt offers email marketing services tailored to your business needs. We'll build your customer base and improve customer loyalty for you.

Ready for increased ROI with personalized digital marketing services? Contact us now!

Maximum Value. Achieved.

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