You probably already do some form of email marketing. But are you personalizing it? If not, you might be missing out on leads. Tell that to your email marketing agency.
Here's a small primer on why:
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Emails with personalized subject lines are opened more than twice as often as emails without them.
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Sending 3 abandoned shopping cart email reminders will result in almost 70% more orders than 1 email.
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For every 1 USD you spend on email marketing, you get an average return of 42 USD.
(Source: