I recently had a chance to meet a college friend after a long time. Turns out, she has become a businesswoman – just like she always dreamt of being one day. Her online handicrafts store is doing really well with a steady income. However, when we got to talking about the challenges in maintaining the stability of the business and customer base, she voiced her concerns.
"Why don't you go for a mobile app?", I asked.
"Well, we already do. The problem is giving users the experience that they want to come again and again to the store," she remorsefully exclaimed.
"Well, it seems your problem is not the fact that you do not have customers, your problem is that you cannot retain your customers. Isn't it? Have you