Good landing page design is good business.
In a study by Hubspot, organizations that increased their landing pages from 10 to 15 saw a 55% jump in leads. This is because more landing pages means more marketing collateral, more conversion opportunities and more variety.
In this article, we’ll show you how to create a landing page that will help build you a loyal customer base and increase your sales.
Table of Contents:
Introduction
The landing page is the most important part of an eCommerce website. It’s what generates more leads and larger profits for your company, so you need to know how it all comes together.
What is a landing page?
Any web page on which a visitor arrives or ‘lands’ is called a landing page. But in marketing and advertisement, a landing page is a web page that is created with the single objective of conversion. In this way, it differs from other web pages, which may have multiple objectives.
Some e-commerce businesses create landing pages that are completely detached from their primary website, so that visitors do not get distracted.
There are two major types of landing pages:
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Lead-generation landing pages: These are created with the aim to get some type of customer information, like their email address, through forms.
- Click-through landing pages: These pages act as a funnel between the marketing ad and its final decision. They do not contain forms, but convince visitors to click to another page.
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Why is a good landing page important for your e-commerce website?
The massive surge in e-commerce websites has led to many options for consumers. Hence, conversion rates for the e-commerce websites, in general, has been going down. To counter the same, e-commerce businesses have to adopt new techniques to increase conversions.
This is what landing pages are used for. Landing pages serve as the destination for hot leads. They are responsible for giving the visitors information that they immediately need i.e., about the product or service they desire.
How to design the ideal landing page for e-commerce websites
The goal should be to create a landing page that drives sign-ups, subscriptions and sales. There are some key elements that should be kept in mind while doing so.
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Purpose
Knowing the goal and purpose of every landing page is very important. Different offers and products should have their own landing page for better visitor interaction. Highlights of the products and deals should be clearly shown.
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Consistency
When a visitor clicks on an ad, they expect to get specific information related to the ad. Don’t bombard them with unnecessary information.
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Visual Appeal
Using high-quality images of your product and creating an intuitive design will drastically improve chances of conversion on a landing page.
Also, elements like of testimonials, reviews, etc. should be placed where they can be easily viewed by the visitors.
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Efficient Sales Funnel
Different stages of the sales funnel clear and distinguished. Most of the time, separate and targeted landing pages are needed for different stages.
The content and matter of the landing page are largely dependent on the stage of sales funnel and type of customer.
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Crafty Headlines and Content
It goes without saying that catchy headlines and creative content can drastically impact the interest of the visitor, which leads to positive results in conversion. In addition to that, proper spacing and font can do wonders.
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Conclusion
With this guide, you should be able to create a landing page for you ecommerce website that drives more sales. There are other factors such as mobile optimization, proper testing, etc. that should also be taken care of for optimum results from these landing pages.
The landing page of an e-commerce website provides an opportunity to make a great first impression for prospective customers. You want to take that opportunity and grip it by the horns.
Which is why, if you need help designing and creating landing pages for your business, we’ve got you covered. BluEnt’s experts have years of experience and are known for their client-centric approach. Get in touch now!
Maximum Value. Achieved.