The world of app technology is in constant motion, and the latest wave of innovation has come in the form of Smart Apps. Though you may have never heard of this term, you'd be surprised to learn that it's already in mainstream use today – from consumers to enterprises, browser to mobile, and homes to commercial malls, this revolution has quietly taken the world by storm.
Today, we'll be uncovering this new phenomenon so you can gain begin taking advantage of it yourself.
What are Smart Apps?
Smart Apps are applications that are constantly collect data from their surroundings and user behavior. They use machine-learning algorithms and analytics to improve user experience in real time. Through aspects such as push notifications, messaging services, and general user interface features, Smart Apps take user interaction to the next level – creating a whole new way to drive value through applications.
Mendex summarizes these qualities through three main traits that differentiate Smart Apps: context awareness, intelligence, and pro activity to better understand these terms, here are a few applications that are putting them to use.
Context awareness: For several years, Walmart has been incorporating smart attributes into its mobile app. For instance, the application is able to sense when the user enters a store. At this point, it begins offering a store-specific user experience that incorporates local offers, discounts, advertisements and new products.
Intelligence: The website Expresso-app.org is an excellent example of intelligence. The user need simply insert a piece of text into the browser app and click "Analyze text" – the app will then offer synonyms, suggestions, and insights on ways to improve the author's writing style. This is a basic demonstration of the analytics, machine learning and AI services that Smart Apps use to guide users to the best courses of action.
Proactivity: Waze, a mobile navigation app, is one of the most widely used Smart Apps on the market. While en route to a destination, users can use the application to be alerted to roadblocks, police cars, accidents, road obstructions, and traffic delays in their path. Based on this information, Waze makes recommendations for alternative directions to the intended destination.
How are smart apps being used by enterprises?
Smart Apps are not just developed for consumers – they have been implemented as a solution to a diverse range of industry-level challenges as well.
Take the building industry, for example. Gartner's Research Vice President, Bettina Tratz-Ryan stated in a press release that "Smart commercial buildings will be the highest user of Internet of Things (IoT) until 2017, after which smart homes will take the lead with over 1 billion connected things in 2018."
Many mobile apps and services have been created to switch on and off lighting fixtures, detect and regulate indoor and outdoor temperatures, and reduce wasteful electricity usage in modern commercial and residential buildings. But it doesn't end there – consumer applications are also being developed to facilitate device connectivity in everything from home security to appliances to smart TV's. This level of home automation, both while residents are inside and away from them, is only expected to increase with the help of IoT technology.
Similarly, the facility management industry is beginning to recognize the potential of Smart Apps in their operations. Applications can be used to transmit alerts regarding service issues from sensors in a vast collection of devices, such as sanitizer dispensers, vending machines, and automatic doors. This way, personnel can rely on instantly updated information at their fingertips rather than manual checks to recognize problems that need attention.
Another example of smart enterprise-level applications lies in the pharmaceutical industry. Smart Apps are used in the extremely precise process of monitoring and regulating medication temperatures to ensure adherence to quality standards during the delivery of medical supplies. App sensors are utilized to maintain temperatures of multiple shipments at once, improving both accuracy and worker productivity.
Our final illustration is that of Smart Apps in the entertainment industry. These have been created for events, concerts and festivals to use sensory data to conduct a preliminary analysis of the foot traffic at venues being used. This way, organizers can strategize queues accordingly so that attendees aren't waiting in excessively long lines to enter.
In our opinion, IoT has arrived at the perfect time in the history of technology. The never-ending amount of data flowing in at every minute of the day has left enterprises and consumers alike with an inability to make sense of all the information accessible to them. Society needs new tools not aimed at creating data, but organizing and processing what is already available in an efficient way.
For consumers, this might mean being more productive throughout the day, or finding methods of being more present through digital services rather than more distracted. For organizations, it might mean streamlined operations, engaging brand interactions, or improved communication systems.
However, BluEnt predicts that even bigger and brighter possibilities for this revolution in technology still remain to be seen.
From social media apps to restaurant ordering applications, BluEnt is experienced in providing applications for a variety of B2B and B2C solutions. Our commitment to providing cost-effective solutions enables our clients to take advantage of the latest trends in technology and grow our services with them as new needs and opportunities arise.
At BluEnt, we encourage you to seize the business opportunity instead of waiting for the market to come to you. The world of Smart Apps is ripe with experimentation, learning, and innovation, and you have every reason to use it to your advantage.
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