Digital Advertising

Flashback: 20 years ago, you pick up a magazine, on the cover, a freshly groomed man with a mullet urging you to try his new

SEO, a judicious marketing tool, is being used by many businesses and industries today to attain a qualified group of leads and consumers.

This is the world greedy for audio-visual representations of anything and everything. Text is somewhat dying in these times, causing some trouble for businesses.

Emails first emerged on the horizon as an introduction to the online-connected world. It became a super thrilling

Good content is the number one force driving consumers to develop a liking for your business’ website. Keeping them engaged and wanting to come for more. For the common man, content can be called as “information that keeps one engaged” which is what content has to be to be good. Curating content, as new as it sounds has been used since ages. Just, not on the web-based platform. If you have to write a book on the foods of Italy—you will go to the restaurants around Italy to research the foods which Italians truly love and then be able to write a book. This is just one example.

Providing a stellar customer experience to your clients is the end goal of every business.

You may be thinking to yourself “that I am pretty much of a social media genius, why do I need to read this article?” or perhaps “I read that Social Media for dummies book. I do not need to read anything about social media since it claimed to give a 100% understanding about it.”Chances are, there are some things that might have not stuck with you because of their very casual understanding.

2016 is a full-fledged ‘mobile’ year. According to Forrester report 50% of consumers are consuming content bytes on mobile web. This requires app marketers to provide an optimum mobile experience for its users.

According to Heidi Cohen’s piece on 2016 social media trends, only 37% of the Inc 500 have ‘active’ blogs. That’s a staggering low figure considering the number of small businesses coming up in the US alone.

Online Reputation Management sounds a bit morbid – and for reasons more than many – especially for small businesses. Think bad reviews. Think complains. Think online and off critique and shortcomings of your business. Think gruesome verbiage of your services, products, and even people!