Secret Cache

Secret Cache

Magento Ecommerce Portal Design, Promotion and Campaign Management

Customer Profile

Secret Cache is a New York based fashion house that brings the hottest and stylish swimwear directly from Fifth Avenue for the first time to Indian women. It works with over 20 American and European swimwear labels and offers exclusive styles that would best suit Indian tastes. It is India's first online store dedicated to branded luxury couture swimwear for women.

Business Challenges

With an aim to capture the potential market in India, Secret Cache wanted to develop an attractive shopping cart that would offer a real-time shopping experience to visitors. The client also wanted different functionalities that would enable the customers to select the items of their choice in a minimal amount of time. They needed a facility that would enable visitors to sort out the collections from the master collection per their criteria and choices including size, category, brand, color and price.

Since its inception, Secret Cache's prime challenge was to identify the correct platform and technology on which to build its e-Commerce portal. The key criteria included usability and scalability for both the consumer and the store administrator; requirement of least efforts and skill sets; and a cost effective solution to keep initial investments low. They sought out a responsible application development services provider. After narrowing down the list, they approached BluEnt.

The BluEnt Approach

BluEnt designed and deployed a fully customizable e-Commerce portal for Secret Cache's couture swimwear collection using the latest technological benefits of the Magento e-Commerce platform. Built on Varien (an experienced player in the Open Source technology), Magento was the best solution due to its popularity in the market and continuous addition of innovative features. By modifying the Magento code, we developed a process that enables visitors to personalize their choices per size, brand, category and price. BluEnt delivered a comprehensive e-Commerce portal to Secret Cache.

Our Magento Services at a Glimpse

  • Attractive E-Commerce Portal
  • Custom Magento Theme Design
  • Custom Magento Template Design
  • User-friendly Shopping Cart
  • Perfect Categorization and Attributes
  • Customized Search Function
  • Integration with Direc Pay Payment Gateway
  • Custom Billing Options
  • Customized Style Guide
  • Custom Sizing Chart
  • Web Hosting, Installation and Tuning

Technologies Used

  • Magento ecommerce
  • PHP
  • AJAX
  • JavaScript
  • xHTML
  • CSS

Results. Achieved.

BluEnt designed a pleasing portal and standard shopping cart for Secret Cache, keeping the theme and consumer in mind and no t giving the user that the portal was built using third-party. Today, Secret Cache owns a feature-rich shopping cart that provides customized and personalized services to its target customers.


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