Are your leads from your website dropping? The culprit might be a lack of responsive web design, which compromises user experience (UX). Here's how to fix it.
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Before we get started, what is responsive web design (RWD)?
To put it simply, it is the practice of developing a website that will adjust to various devices and screen sizes, whether mobile or desktop.
But why should you go for it?
73.1% of users will exit a website if it does not have responsive design
62% of companies make better sales with a responsive website design
Over 70% of users are more likely to return to a website if it is optimized for mobile
Not having responsive web design helps your competitors and hurts your organization's reputation
Google has outlined some important guidelines for us to improve the performance of Webmaster.
The entire web page doesn't need to load in one go. Above-the-fold content can load immediately, while the rest of page can take few more seconds to appear.
As per research, a mobile page should open within one second, but Google subdivides it as follows:
Your server should respond in less than 200 milliseconds
Your above-the-fold content should open in another 200 milliseconds
Your website should have a minimum number of redirects for smoother function
A performance budget is a prearranged ceiling on the size or speed of the page.
If you don't control your expenditures, you might end up doing nothing.
To elaborate on this, if you would like to add fancy elements or heavy images to your website, you need to pre-decide your web design and make enough room as per your performance budget.
If adding new elements is going to increase your page budget, then you might need to adjust your existing elements by adding or deleting features to make it run smoother.
Many business websites want to use higher resolution images to make it look attractive to their consumers.
However, one of the major factors contributing to slow or bloated web pages is the size of the images used. Make sure your responsive web design service bears this in mind!
You need to create a visual brand identity for your responsive website design.
Identify your brand image and its mission to attract your target audience. Every inch of your business website design should cater to the needs of your customers.
If you make your brand identity clear from the start, it will enhance your responsive web design towards the goal of gaining customers.
You need to have responsive navigation patterns for an ideal RWD UX.
In most web patterns of popular mobile apps, the navigation pattern is hidden on either side of the screen and responds based on user movements on the web page.
This is known as an off-campus menu. It helps in lowering distractions of the visitors away from the content and focus on the key areas to sell the product.
If you're unsure where to start, a UI UX design services company can help you improve user experience.
See also: Web accessibility standards.
Another example of a responsive website navigation pattern is page-jumps.
Page jumps let your visitor move up or down in a long web page by clicking on a link. This helps the visitor move through the website more quickly and increases the conversion rate as well.
These approaches in developing responsive web design will help build a better user experience for your audience. Focus on building a powerful brand strategy that will work on all devices and platforms.
BluEnt is a responsive website design company that offers user interface design, user experience design, website design and development, and more. Find out more about what you'll get here.
We have been catering to international markets for more than two decades. We serve Fortune companies, tech companies, energy companies, digital media and PR agencies, consulting firms, online magazines, and funded startups.
Ready to get a responsive website that will bring you more leads and boost your sales? Contact us now!
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