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Twitter keeps us distracted for a good number of hours. There have been stories like Trump being prohibited, viral trends, amusing parenting anecdotes, and more proving it to be a great source of entertainment.
However, with the growth of so many other media platforms, businesses are wondering how effective Twitter still is for marketing.
Given its brief lifecycle, rapid and instant engagement, and problematic character restriction, Twitter marketing is tricky.
Irrespective, this platform, continues to be a powerful medium that gives businesses a fantastic prospect to connect with the customers through word-of-mouth advertising. It aids in expanding