Location tracking, precision medicine, fraud detection and advertising. What do these things have in common? They all benefit from big data analytics.
Everyone from energy companies to top homebuilders to tech companies is taking advantage of it to grow profits.
In 2020, the global market for big data was 56 billion USD. By 2027, it is expected to cross 103 billion USD.
What's driving this kind of explosive growth? And what will be the trends businesses will have to keep track of to make rewarding decisions?