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7 Benefits Of Using Custom Application Development Services For Your Business

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The enterprise mobile application market will reach $61 billion by 2018, as forecasted by Strategic Analytics. Business Mobile application development falls into two main categories– custom-made and off-the-shelf. More businesses are shifting towards personalized mobile solutions for their business, than dealing with packaged solutions. Statistics show that employees save around 7.5 hours every week by using customized apps.

Custom mobile apps are tailor-made to suit your business needs. They are altered to provide solutions to a targeted audience rather than creating a generalized solution serving a large group of diverse users.

Key Differences between Off-the-shelf and Customized Solutions

Proprietary or packaged software can be downloaded off the shelf, with identical features being provided to every user who downloads the app. Customized or tailor-made software, on the other hand, is designed specifically to your business requirements. It is adapted to meet the needs of the business. It is unique, scalable and secure.

Does this mean I should not use off-the-shelf software? Proprietary mobile apps make sense when your business has simple needs which can be accomplished with basic processing features. The proprietary mobile applications are designed with diverse customers in mind, meaning that features, properties and functioning of the apps are similar for every user.

So, I should go for Custom mobile applications?

“Custom apps allow you to set things up the way you want to, not the way the app wants to be used” – Marketing/Sales, Medium Business

Custom mobile applications for business are effective solutions when your enterprise has specific needs. Unlike off-the-shelf software mobile apps, the custom software runs exactly like you want it to. There is absolutely no need to pay for a feature your customers will never use, instead, you can get another useful feature for your business.

  • Custom mobile applications are personalized and tailor-made
    Custom mobile apps are designed with the latest technical features. They are designed to develop your unique business requirements. Unlike proprietary software, any glitches that arise can take care of quickly.
  • Customized mobile applications are resource efficient
    To develop a custom mobile app for your business might appear resource intensive and expensive in the beginning but the investments pay off in the longer run. Imagine the expenses for procuring a license for the enterprise version of a packaged software for your business, the hardware and software setup and the technical support, not to mention, the periodic license renewal. Now imagine, for the same price, you can get a full-fledged mobile app developed which does not need a new peripheral setup and runs seamlessly on existing systems. Sounds like a wise investment, right?
  • Maintenance is easier for Custom mobile apps
    For off-the-shelf software, your business runs at the grace of the software developer. As long as there is the maintenance of the product, your business benefits from it. In case developers go bankrupt or out of business, there will be problems. However, a custom solution will be maintained as long as you want it to be.
  • Custom software is scalable
    As compared to their off-the-shelf peers, custom software is more scalable. Your custom app development team will continue working on the program as long as you have a requirement for it. In the case of packaged software, either the license is too expensive or is not effective enough for its economical pricing. As your business grows, so does your custom business mobile app and not the other way around.
  • Integration is made easy with Custom mobile apps
    Custom apps are effective for program integration. You can integrate multiple processes of your business with a single piece of software, without depending on multiple apps to help accomplish your business requirements.
  • Better customer support with Custom mobile apps
    Having a custom mobile app means having the support of a development team which was involved in the app development from the start. This means better support and grievance redressal. This is one of the most significant benefits of custom mobile apps.
  • Custom apps are more secure than packaged apps
    A majority of successful security breaches are done by exploiting vulnerabilities in popular apps and software. A custom mobile app, on the other hand, is more secure as it requires greater effort to study and exploit security vulnerabilities.

In short, your business is secure with a custom mobile app.

Custom mobile apps are highly recommended by BluEnt. We have a team of creative developers who can help you make the right choice to develop a mobile app for business in North America.

Drop us a line today to know more about our development services.

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