A 2015 report by Morgan Stanley shows that there are 2X more web mobile browsers than app users, growing 1.2X in the last 3 years.
Mobile applications are a handful. They are focused and direct ways to brand your business. However, you limit a lot of information with a mobile application.
We'll give you an example
You cannot share quality content on your mobile app which offers e-commerce services and products to your customers. You cannot make new announcements or offer downloadable stuff because you sell with your app.
You can do all of this and much more with a responsive web application though.
Which is why, at BluEnt, while we do respect all ideas that we receive, we offer mediation between choosing from a responsive web app and a business