Web Promotion Tips

1. Learn how search engines and directories work and get listed. Stay up to date on search engine information and do what you can for a better ranking.
   
   
2. Use your website as a 24 hour image machine. Make sure that your site's content puts forth the image you want to present. A nicely designed website with useful, informative content is a great promotional ambassador.
   
   
3. Keep your domain name simple. Try to use a short domain name that relates to the site's purpose. Make it memorable and unique.
   
   
4. Stay fresh. You don't have to update by the second but you should refresh your site's content as often as possible. Updating shows customers you are on top of things and helps your business appear current.
   
   
5. Put your URL everywhere. Use your usual (and maybe some unusual) methods of communication including stationary, business cards, invoices, faxes, etc. to communicate your URL.
   
   
6. Network to boost your site traffic. Ask other webmasters to link to you. This will help your search engine rankings and create a strong company image as well as some traffic. Send emails to webmasters with related content and personalize the message. If it appears that you are sending mass emails to random sites, it will be considered spam. You may need to offer a reciprocal link. Make sure the websites linking to you represent your company's ethics and don’t contain objectionable material. Don't forget to find out who's linking to your competition.
   
   
7. You must submit your web site only after you have prepared your web pages for the search engines. This means you have to insert appropriate META tags on all your web pages (keywords, description and title).
   
   
8. For your site to score high with search engines, you will need to optimize your web site (improve your HTML, load time, browser compatibility and other factors to cater to search engines). Only after optimization should you submit your site.
9. Show your good side. Find out if your company donates money to a charity, participates in volunteer services, is involved with underprivileged education or the environment. If so, describe this on your site. Don't make anything up.
   
   
10. Always respect your customers. It pays off, whether you're doing marketing research or responding to a complaint. Honest and clear communication builds a strong reputation and good customer retention. When you are deciding whether or not to make your site multilingual, first consider who your audience is.
    
    
11. Nominate your website for web awards. It doesn't have to be a big name website. If you win, (or even if you win 'runner-up,') post the news on your website. Aside from the web promotion, chances are you'll gain an external link from the site that awarded you.

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