Website Promotion FAQ

Web Site Promotion entails search engine submissions, strategic links, strategic copywriting, banner ads, opt-in email, client retention marketing, affiliate programs, press releases, sponsorships, strategic domain purchasing and much more. It basically means actively marketing your website on the Internet.

Directories organize Internet sites by subjects, so that the users can select a subject of their choice and browse through the list of resources in that category. Users have to tunnel their search until they reach the goal. Directories, unlike search engines, are compiled by human editors. They select sites to be added to the directory, rather than software programs. Examples of Web directories are: Google Directory, Yahoo Directory and Open Directory Project.

Search engine optimization is the process of preparing and indexing your web site with Search Engines and Directories with the goal of achieving the highest possible rankings for a given keyword or phrase so that target traffic is driven to your website. It involves writing content and creating designs suited for higher search engine ranking and greater target audience traffic.

A search engine is termed as a 'Web Search Service'. It uses tools that help to find information on the Internet. They are used to find anything and everything on the World Wide Web! Search Engines use programs called 'Spiders' or 'Crawlers', which crawl through websites and gather information about each site and creates a database of web pages. When a query is submitted, it scans the databases and provides a list of web addresses that matches your query.

The traffic you receive from search engines is already targeted. Visitors arriving at your site from search engines have entered a keyword relevant to your site, so they are already interested in your product or service. Hence, they form the best source of potential customers. Search engines are the number one way where users find new sites. Surveys show that over 85% of users rely on search engines to locate information on the Web.

Google and other major search engines crawls major directories at regular intervals. If your link is present in any of the directories, then chances are that you will be crawled often. If you submit your site to the major directories and get listed with one of them, then Google and other crawlers will almost certainly pick up the URL that was listed. This means you may not need to do additional work to get listed with crawlers.

A spider is a program used by a search engines to index the content on the Internet. Spiders capture specific information about a page, some capture the title and the first 1,000 characters of content; some capture the 'title' and 'description' META tag; some look for only the keywords and some use the combination of all of these methods.

Number of times a web site is visited per day.

Keyword or Key phrase is the word or a phrase someone enters into a search resource of a search engine to find whatever they are looking for. While optimizing a web site for top rankings on search engines it is important that the site is optimized for the most important keywords and phrases pertaining to the content on the website.

A page designed as an entrance or gateway page or welcome mat page to a website. Doorway pages are specifically created to rank high on search engines.

The number of "quality inbound links" to a website is termed as link popularity. The link popularity is determined by the number of web sites that are linked to your site and the similarity of the content on the sites that offers link to your site. Other terms synonymous with link popularity are reciprocal links or link exchanges.

META tags are very important HTML components, if you wish to achieve good search engine performance. META tags provide these search engines with the title, description, and keywords of each page on your site. The META description tag provides a concise explanation of a web page's content. The title tag is an element in the header part of an HTML page denoted by two tags. The title is displayed in web search results by the vast majority of search engines to help you target and attract your visitors.

Yes. These tags help search engines with placement. Without these tags, your site would not rank nearly as well. Title META tags are used by website resource librarians, directory editors, and other webmasters when they link to your website. The title is displayed in web search results by the vast majority of search engines to help you target and attract your visitors. Nearly all the major search engines use a title tag in order to rank your page. Search engines deem the title one of the most important pieces of information when determining what the content of your website is. The title is displayed in the visitor's browser window usually at the top of the viewable part of the browser screen.

We constantly improve the list of search engines, directories and other sites that we submit to. This involves appending and deleting sites from the list regularly. We will always submit your site to the most popular search engines, directories and other indices.

Your pages must be built properly and they must be registered in various search engines, directories and link lists, in order to have maximum exposure. When we design a site, we carefully consider how to best maximize it's visibility to the search engines, crawlers, spiders and robots. We use special wording and keywords in the page title, page text and in special tags within the HTML code, which aren't visible to humans reading the page. These, and other techniques we employ, assist the automatic search routines of the crawlers, spiders and robots, such as those used by Alta Vista, to get your site listed properly. In addition, we provide a promotion service which will get your site or page registered in hundreds of search engines, link lists, and directories.

You may notice immediate results from the promotion, because many of the search engines may dispatch crawlers, robots and spiders to your site immediately. In general, however, the average time between the promotion and seeing your listing is approximately 6-8 weeks and it varies.