Web Promotion Activities

It is often thought that after having spent hours or may be months of creating a beautiful and stunning site, now its time for you to sit back and wait for the client/ customer to come and see for themselves how good you are. But in today's dog eat dog world, can you really afford to do that? The Answer is NO. Since, your website is an online brochure, you need to take it to every nook and corner of the e-world to drive relevant traffic to your website. Plan and structure your website according to the online marketing strategies.

Now the question is - What do you need to do promote your website and create a successful online presence? Following is a list of some golden practices that ensure continuous traffic to your website.

• Search Engine Optimization:
  Since your website is meant for a particular audience and you wish to drive the relevant traffic to your website, it is crucial for the search engines to know what your site is all about. You don't want to be lost in the huge world of the Internet, so to get noticed and known it is very important to structure and lay the content of your website in such a strategic manner that your site features in the top page ranks of the search engines. Search Engine Optimization, popularly known as SEO, is a very specialized process of keyword selection and site structure. Always keep following things in your mind, while SEO:
  

You need to think like a layman as well as an expert and select the top keywords.

• Try to aim for a keyword density on your site from 3-20%. This will give you a good range.
  
  
• Try to incorporate one of your keywords or a keyword phrase in your domain name.
  
  
• Write a short descriptive title of 5-8 words for your web site, containing your primary keywords or keyword phrase.
  
  
• Try to include your major keywords in your headlines, page titles, META tags, comment tags, header tags, etc.
  
  
• Develop web copy of 250 to 300 words, which is targeted to attract more visitors to your site. Distribute the most important keywords throughout your text, particularly in the first paragraph. But be careful while doing this so as not to be weeded out as spam by the search engines.
  
  
• You need to identify terms that are not only relevant to your website/ firm but get traffic as well.
  
  
• Apart from this, you need to stress upon submitting your site with as many as possible search engines so as to be indexed by them all the time.
  
  
• List with Web Directories:
  List yourself with some quality web directories. This will be a valuable asset to your online campaign. The directories that hold importance and weight like Yahoo, Look Smart, and Ask Jeeves will add your warm presence on the web.
  
  
• Pay per Click Advertising:
  You can employ this advertising technique through search engines to your advantage. Your advert will be placed next to the search results, so when a visitor visits a search page, he/she can click on your text ad which will lead to your website. You control the costing as well, since you pay only if the ad is clicked. The most popular pay per click advertisers are Google and Yahoo.
  
  
• Linking:
  To have a successful online presence, link building is a very crucial factor since some search engines favor sites that have more relevant links. You can go in for two types of link building i.e. reciprocal and Non-reciprocal.
  • Reciprocal Linking:
    In this linking, two sites trade links with each other and agree on a set up like - 'you post mine and I post yours'.
    
    
  • Non-Reciprocal Linking:
    There are number of ways to get links from others, such as links given from topic-related websites, provide free content such as newsletter, FAQs, approach/ white papers, articles submitted to the related websites and press releases.

Web Site Promotion
Strategies will vary for everyone and moreover, it depends a lot on your product, web site and personality. Try everything you can, regularly monitor your site in the search engines, so that you can optimize your web pages for higher search engine rankings. The mantra is creating a simple, clean design for your web site that is easily navigable. So, just take a deep breath and try to implement the powerful strategies outlined above and the traffic to your web site will surely increase dramatically

Contact Us

Our Clients