How To Promote A Website

There seem to be so many, sure-fire new ways to get thousands of hits to your website. While some of these methods work, most just waste your time. Search engines send robot "spiders" to index the content on your webpage. The most important strategy is to insert keywords in your content without changing the context.

• Write a Page Title:
  Write a descriptive title for each page of 5 to 8 words. Remove as many "filler" words from the title, such as "the," "and," etc. Use some descriptive keywords along with your business name on your home page. Put those words first in the title that people are more likely to search for. This is called keyword prominence. Remember, this title is your entire identity on the Search engines.
  
  
• Write a Description META Tag:
  This sentence should describe the contents of the body text of the webpage, using the main keywords and key phrases used on the page. Including keywords that aren't used on the webpage could be detrimental to your website. Place those words at the top of the webpage, between the heading tags, in a META tag format.
  
  
• Include Your Keywords in Header Tags H1, H2, H3 or in the First paragraph:
  Search engines consider words that appear in the page headline and sub heads to be important to the page, so make sure your desired keywords and phrases appear in one or two header tags. Also, search engines expect that your first paragraph will contain the important keywords for the document. Other places you might consider including keywords would be in ALT tags and perhaps COMMENT tags.
  
  
• Develop Several Pages Focused on Particular Keywords:
  Develop several webpages on your site, each of which focuses on a different keyword or key phrase. For example, instead of listing all your services on a single webpage, try developing a separate webpage for each. These webpages will rank higher for their keywords since they contain targeted rather than general content.
  
  
• Submit Webpage URL to Search Engines:
  Submit your webpage to the important Web Search Engines that robotically index the Web. Some Search engines are more important than others as they feed search content to other search engines and portal sites. Look for a link on the search engine which says "Add Your URL".
  
  
• Submit Your Site to Key Directories:
  Be sure to list your site in the free Open Directory Project (www.dmoz.com), overseen by human editors. This hierarchical directory provides content feeds to all the major search engines. Plus it provides a link to your site from an information hub that Google deems important.
  
  
• Swap Links With Others:
  Identify sites with similar content to yours. Get in touch with the site's webmaster (use their name). Ask for a reciprocal link, then create a "Links" section on your site and put the links there. Not everyone will respond, but it is worth your effort as search engines can rank sites based on how many other sites are linked to it.

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