Search Engine Optimization
Website Promotion Services
Search Engine Marketing
Search Engine Glossary
Accessibility
The practice of making websites usable by disabled people - especially blind people. Because search engines are essentially blind i.e. they can't see pictures or use Flash; accessible websites tend to have better search engine rankings than inaccessible websites.
The practice of making websites usable by disabled people - especially blind people. Because search engines are essentially blind i.e. they can't see pictures or use Flash; accessible websites tend to have better search engine rankings than inaccessible websites.
AdSense
Google's contextual based ad program. It is an easy way to display relevant Google's ads on your website and earn money as the same time.
Google's contextual based ad program. It is an easy way to display relevant Google's ads on your website and earn money as the same time.
AdWords
Google's PPC program. AdWords takes click through rate into consideration in addition to advertiser/s bid to determine the ad/s relative position within the paid search results. Google applies such a weighing factor in order to feature those paid search results that are more popular and thus presumably more relevant and useful. Google has also started taking into account the quality of the landing page and applying a quality score to the landing pages.
Google's PPC program. AdWords takes click through rate into consideration in addition to advertiser/s bid to determine the ad/s relative position within the paid search results. Google applies such a weighing factor in order to feature those paid search results that are more popular and thus presumably more relevant and useful. Google has also started taking into account the quality of the landing page and applying a quality score to the landing pages.
Algorithm
A set of rules that a search engine uses to rank the listings contained within its index, in response to a particular query. An Algorithm is a mathematical formula used by search engines to determine how Web pages are going to be ranked in their search results. It's a search engines ranking process indicating what they like to see on a Web page. Search engines algorithms change quite frequently and algorithms differ from engine to engine.
A set of rules that a search engine uses to rank the listings contained within its index, in response to a particular query. An Algorithm is a mathematical formula used by search engines to determine how Web pages are going to be ranked in their search results. It's a search engines ranking process indicating what they like to see on a Web page. Search engines algorithms change quite frequently and algorithms differ from engine to engine.
Alt Tag
The alternate text associated with a web page graphic that gets displayed when the Internet user hovers the mouse over the graphic. Alt tags should convey what the graphic is for or about and contain good relevant keywords. Alt tags also make web pages more accessible to the disabled
The alternate text associated with a web page graphic that gets displayed when the Internet user hovers the mouse over the graphic. Alt tags should convey what the graphic is for or about and contain good relevant keywords. Alt tags also make web pages more accessible to the disabled
Anchor Text
It is also called link text, referring to the text that appears in a Hyperlink. For instance, the text "Website Development: in the link know more about our Website Development Services".
It is also called link text, referring to the text that appears in a Hyperlink. For instance, the text "Website Development: in the link know more about our Website Development Services".
API
Abbreviation for Application Program Interface. An API is a set of routines, protocols and tools for building software applications; it determines how a service is invoked through the application.
Abbreviation for Application Program Interface. An API is a set of routines, protocols and tools for building software applications; it determines how a service is invoked through the application.
Algorithm
A set of rules that a search engine uses to rank the listings contained within its index, in response to a particular query. An Algorithm is a mathematical formula used by search engines to determine how Web pages are going to be ranked in their search results. It's a search engines ranking process indicating what they like to see on a Web page. Search engines algorithms change quite frequently and algorithms differ from engine to engine.
A set of rules that a search engine uses to rank the listings contained within its index, in response to a particular query. An Algorithm is a mathematical formula used by search engines to determine how Web pages are going to be ranked in their search results. It's a search engines ranking process indicating what they like to see on a Web page. Search engines algorithms change quite frequently and algorithms differ from engine to engine.
ASP
An acronym for Active Server Pages, a Microsoft-invented, proprietary programming language for building dynamic web sites. Also an acronym for Application Service Provider, a hosted service available via the Internet
An acronym for Active Server Pages, a Microsoft-invented, proprietary programming language for building dynamic web sites. Also an acronym for Application Service Provider, a hosted service available via the Internet
Automated Submitting
Using automated software such as WebPosition Gold or an Application Service Provider (ASP) such as Microsoft b-central's Submit-It service to submit your web pages to the search engines. This tactic is frowned upon by the search engines. Indeed, some search engines such as AltaVista have completely automated submissions by requiring the user to re-key in a one-time use submission code that is displayed on the submission page as a graphic.
Using automated software such as WebPosition Gold or an Application Service Provider (ASP) such as Microsoft b-central's Submit-It service to submit your web pages to the search engines. This tactic is frowned upon by the search engines. Indeed, some search engines such as AltaVista have completely automated submissions by requiring the user to re-key in a one-time use submission code that is displayed on the submission page as a graphic.
Backlink
Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's).
Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's).
AdSense
Google's contextual based ad program. It is an easy way to display relevant Google's ads on your website and earn money as the same time.
Google's contextual based ad program. It is an easy way to display relevant Google's ads on your website and earn money as the same time.
Bid For Click
The amount you are willing to pay for keyword ranking on PPC search engines.
The amount you are willing to pay for keyword ranking on PPC search engines.
Bid Management Tool
Software or an ASP service used to manage bids on pay-per-click search engines such as Yahoo Search Marketing (formerly Overture) and Google AdWords
Software or an ASP service used to manage bids on pay-per-click search engines such as Yahoo Search Marketing (formerly Overture) and Google AdWords
Blacklist
Lists that either search engines or vigilante users compile of search engine spammers, which may be used to ban those spammers from search engines or to boycott them.
Lists that either search engines or vigilante users compile of search engine spammers, which may be used to ban those spammers from search engines or to boycott them.
Body Copy
The 'meaty' textual content of a web page. Body copy refers to text visible to users, doesn't include graphical content, navigation, or information hidden in the HTML source code.
The 'meaty' textual content of a web page. Body copy refers to text visible to users, doesn't include graphical content, navigation, or information hidden in the HTML source code.
Bot (Web Bot)
The term used for the tools that search engines automatically send out to find websites, to record them and index them within their databases. Also known as robots or spiders. Some crawlers will only visit the home page of a website while others may 'deep crawl' and index many sub-pages, depending on the structure of the site.
The term used for the tools that search engines automatically send out to find websites, to record them and index them within their databases. Also known as robots or spiders. Some crawlers will only visit the home page of a website while others may 'deep crawl' and index many sub-pages, depending on the structure of the site.
CGI-Bin
A "virtual" directory contained in URLs indicates a CGI (Common Gateway Interface) script is in use. A sure tip-off to the spider that your page is dynamic.
A "virtual" directory contained in URLs indicates a CGI (Common Gateway Interface) script is in use. A sure tip-off to the spider that your page is dynamic.
Conversion
The act of converting a web site visitor into a customer or at least taking that visitor a step closer to customer acquisition (such as convincing them to sign up for your e-mail newsletter)
The act of converting a web site visitor into a customer or at least taking that visitor a step closer to customer acquisition (such as convincing them to sign up for your e-mail newsletter)
Crawl
Crawling refers to the process of following hyperlinks to navigate from page to page and site to site to gather information about that website.
Crawling refers to the process of following hyperlinks to navigate from page to page and site to site to gather information about that website.
CPA
Cost per action is the cost to an advertiser for a specific, predetermined action taken by a viewer/consumer during an ad campaign. In such a campaign, the advertiser pays only when the specific, predetermined action is taken.
Cost per action is the cost to an advertiser for a specific, predetermined action taken by a viewer/consumer during an ad campaign. In such a campaign, the advertiser pays only when the specific, predetermined action is taken.
CPC
Cost per click. This is a frequent term used in PPC terminology. It refers to the cost associated with each click.
Cost per click. This is a frequent term used in PPC terminology. It refers to the cost associated with each click.
CPL
Cost per lead. Similar to CPS, except instead of making a sale, you will be bringing in new clients, for example, loan applicants.
Cost per lead. Similar to CPS, except instead of making a sale, you will be bringing in new clients, for example, loan applicants.
CPM
Cost per thousand impressions (M= Roman numeral for 1000). A pricing system often used in the banner advertising industry. Typically a fixed price is offered for 1000 impressions of a banner. The price is usually influenced by the topic of the site (how targeted the audience is) rather than the popularity of the site.
Cost per thousand impressions (M= Roman numeral for 1000). A pricing system often used in the banner advertising industry. Typically a fixed price is offered for 1000 impressions of a banner. The price is usually influenced by the topic of the site (how targeted the audience is) rather than the popularity of the site.
CSS
CSS, short for Cascading Style Sheets, a new feature being added to HTML that gives both Web site developers and users more control over how pages are displayed. With CSS, designers and users can create style sheets that define how different elements, such as headers and links, appear. These Style Sheets can then be applied to any Web page.
CSS, short for Cascading Style Sheets, a new feature being added to HTML that gives both Web site developers and users more control over how pages are displayed. With CSS, designers and users can create style sheets that define how different elements, such as headers and links, appear. These Style Sheets can then be applied to any Web page.
Custom Eror Page
You can customize the content and the look-and-feel of the default page that is displayed on your web server when a 404 File Not Found error occurs. A good 404 error page has a friendly message explaining that the page they requested doesn't exist at the location, a site map to encourage the user to continue exploring the site, a search box so the user can conduct a search, and a look-and-feel that matches the rest of the site, including navigation of course. Creating a custom 404 error page not only helps keep visitors in your site, it is also an important part of the search engine optimization process.
You can customize the content and the look-and-feel of the default page that is displayed on your web server when a 404 File Not Found error occurs. A good 404 error page has a friendly message explaining that the page they requested doesn't exist at the location, a site map to encourage the user to continue exploring the site, a search box so the user can conduct a search, and a look-and-feel that matches the rest of the site, including navigation of course. Creating a custom 404 error page not only helps keep visitors in your site, it is also an important part of the search engine optimization process.
Database-Driven
As in "database-driven web site." Means that the website is connected to a database and web page content is based in part on information extracted from those databases.
As in "database-driven web site." Means that the website is connected to a database and web page content is based in part on information extracted from those databases.
Conversion
The act of converting a web site visitor into a customer or at least taking that visitor a step closer to customer acquisition (such as convincing them to sign up for your e-mail newsletter)
The act of converting a web site visitor into a customer or at least taking that visitor a step closer to customer acquisition (such as convincing them to sign up for your e-mail newsletter)
Dead Link
A hyperlink to a page that doesn't exist any more on your website. Since it doesn't lead to any page, it is called Dead link.
A hyperlink to a page that doesn't exist any more on your website. Since it doesn't lead to any page, it is called Dead link.
Deep Linking
Deep linking, on the World Wide Web, is the act of placing on a Web page a hyperlink that points to a specific page or image within another website, as opposed to that website's main or home page. Such links are called deep links
Deep linking, on the World Wide Web, is the act of placing on a Web page a hyperlink that points to a specific page or image within another website, as opposed to that website's main or home page. Such links are called deep links
Deep Submitting
Submitting URLs of pages deep in your site to the search engines. This tactic is frowned upon by some search engines because it unnecessarily clogs up their submission database when the search engine spider could find those pages on its own by exploring links starting at the home page.
Submitting URLs of pages deep in your site to the search engines. This tactic is frowned upon by some search engines because it unnecessarily clogs up their submission database when the search engine spider could find those pages on its own by exploring links starting at the home page.
Directory
A web page consisting mostly of categorized links to other web pages. World Wide Web directories include, Yahoo, Lycos, and Open Directory.
A web page consisting mostly of categorized links to other web pages. World Wide Web directories include, Yahoo, Lycos, and Open Directory.
Dynamic Websites
Web site contents which are generated automatically based on some users' action. Dynamic content changes regularly. Search engine Result pages are typical example of Dynamic contents as these are dynamically generated pages, changing based on users' search keyword.
Web site contents which are generated automatically based on some users' action. Dynamic content changes regularly. Search engine Result pages are typical example of Dynamic contents as these are dynamically generated pages, changing based on users' search keyword.
Filter
The act of filtering out web pages that use spam to promote their pages. A filter is a software application that is used on web pages that have been crawled by the spiders to filter the spam out such as hidden text and hidden links.
The act of filtering out web pages that use spam to promote their pages. A filter is a software application that is used on web pages that have been crawled by the spiders to filter the spam out such as hidden text and hidden links.
Frames
Some sites have pages that are made up of multiple HTML pages. Typically the navigation will be on one page and the content on another. You can tell if you scroll down the page and the navigation remains static. Frames are bad for a sites search engine promotion.
Some sites have pages that are made up of multiple HTML pages. Typically the navigation will be on one page and the content on another. You can tell if you scroll down the page and the navigation remains static. Frames are bad for a sites search engine promotion.
Hallway Page
A page that serves as an index to a group of pages that you would like the search engine spiders to find. Once a search engine spider indexes the hallway page, it should also follow all the links on that hallway page and in turn index those pages as well.
A page that serves as an index to a group of pages that you would like the search engine spiders to find. Once a search engine spider indexes the hallway page, it should also follow all the links on that hallway page and in turn index those pages as well.
Heading Tag
An HTML tag that is often used to denote a page or section heading on a web page. Search engines pay special attention to text that is marked with a heading tag as such text is set off from the rest of the page content as being more important.
An HTML tag that is often used to denote a page or section heading on a web page. Search engines pay special attention to text that is marked with a heading tag as such text is set off from the rest of the page content as being more important.
Header / Headings
These are standard HTML tags such as and . Most search engines give extra weight and importance to text found within these tags. It is also considered good practice to use headings within your website. .
These are standard HTML tags such as and . Most search engines give extra weight and importance to text found within these tags. It is also considered good practice to use headings within your website. .
Hidden Text
Hidden text is the art of hiding text on the webpage to influence search engine rankings. They can be hidden by making the text the same colour as the webpage or using a CSS div and hiding the text in there.
Hidden text is the art of hiding text on the webpage to influence search engine rankings. They can be hidden by making the text the same colour as the webpage or using a CSS div and hiding the text in there.
Hits
A download of a file from a web server. Hits do not correlate with web page visits. Every graphic on a web page counts as a hit. Thus, a single access of a web page with 20 unique graphics on it register as 21 hits - 20 for the graphics and 1 for the HTML page. Web metrics guru Jim Sterne says hits "stand for How Idiots Track Success." People who talk in terms of hits are usually either ignorant or are trying to snow their boss into thinking the website is doing better than it really is.
A download of a file from a web server. Hits do not correlate with web page visits. Every graphic on a web page counts as a hit. Thus, a single access of a web page with 20 unique graphics on it register as 21 hits - 20 for the graphics and 1 for the HTML page. Web metrics guru Jim Sterne says hits "stand for How Idiots Track Success." People who talk in terms of hits are usually either ignorant or are trying to snow their boss into thinking the website is doing better than it really is.
HTML
Hyper Text Markup Language (HTML), is a programming language in which web pages are written.
Hyper Text Markup Language (HTML), is a programming language in which web pages are written.
Hyperlink / Link
A hyperlink is a clickable link to another Web page or site, a connection between two anchors. Clicking on one anchor will take you to the linked anchor. Can be within the same document/page or two totally different documents.
A hyperlink is a clickable link to another Web page or site, a connection between two anchors. Clicking on one anchor will take you to the linked anchor. Can be within the same document/page or two totally different documents.
Impression
The number of times your search ad is served to users by search engines.
The number of times your search ad is served to users by search engines.
Inbound Links
This is a hypertext link to a page from another site, bringing traffic to that page. Inbound links are used to calculate link popularity.
This is a hypertext link to a page from another site, bringing traffic to that page. Inbound links are used to calculate link popularity.
Indexing
After a search engine has crawled the web, it ranks the URLs found using various criteria and places them in the database, or index.
After a search engine has crawled the web, it ranks the URLs found using various criteria and places them in the database, or index.
Invisible Web
A term that refers to the vast amount of information on the web that is not indexed by the search engines. Coined in 1994 by Dr. Jill Ellsworth.
A term that refers to the vast amount of information on the web that is not indexed by the search engines. Coined in 1994 by Dr. Jill Ellsworth.
IP Address
Every Internet user and every server has a numeric address. Something like 111.22.33.456. IP addresses provide essential identification online. Domain names can be set up to have a unique IP address, something that is useful in SEO.
Every Internet user and every server has a numeric address. Something like 111.22.33.456. IP addresses provide essential identification online. Domain names can be set up to have a unique IP address, something that is useful in SEO.
JavaScript
JavaScript is a mini version of Java. The advantages of JavaScript over Java are that JavaScript is simplified, it doesn't have to be compiled, and the source code resides within your HTML document.
JavaScript is a mini version of Java. The advantages of JavaScript over Java are that JavaScript is simplified, it doesn't have to be compiled, and the source code resides within your HTML document.
Java Applets
Small programs written in the Java programming language that can be embedded into web pages. Applet programs run on the Internet user's computer rather than the web server's computer. Search engines can not run Java applets. Consequently, if navigation or content is embedded in a Java applet, it will be invisible to the search engines and will not get indexed. Java source code gets compiled into executable code called "bytecode."
Small programs written in the Java programming language that can be embedded into web pages. Applet programs run on the Internet user's computer rather than the web server's computer. Search engines can not run Java applets. Consequently, if navigation or content is embedded in a Java applet, it will be invisible to the search engines and will not get indexed. Java source code gets compiled into executable code called "bytecode."
Junk Pages
Meaningless documents that serve no purpose other than to spam the search engines with keyword stuffed pages in the hope that a visitor might click on an Adsense ad.
Meaningless documents that serve no purpose other than to spam the search engines with keyword stuffed pages in the hope that a visitor might click on an Adsense ad.
Key Term (Key Phrase)
A keyphrase is a collection of keywords that are grouped together to form a phrase. Hence the term-keyphrase.
A keyphrase is a collection of keywords that are grouped together to form a phrase. Hence the term-keyphrase.
Keyword
A word typed into a search engine in order to find web pages that contain that word. A web page can (and should be) optimized for specific keywords/phrases that are relevant to the content on that page.
A word typed into a search engine in order to find web pages that contain that word. A web page can (and should be) optimized for specific keywords/phrases that are relevant to the content on that page.
Keyword Density
Generally the number of times a keyword appears on Web page in relation to the other words on your Web page. If the keyword density is too high some search engines will penalize you for spamming.
Generally the number of times a keyword appears on Web page in relation to the other words on your Web page. If the keyword density is too high some search engines will penalize you for spamming.
Keyword Prominence
How close to the beginning or top of a web page a keyword is found
How close to the beginning or top of a web page a keyword is found
Keyword Proximity
How close together the individual words that make up a keyword phrase are to one another, and in what order.
How close together the individual words that make up a keyword phrase are to one another, and in what order.
Keyword Research
The search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI). Wordtracker is a very good place to do your research.
The search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI). Wordtracker is a very good place to do your research.
Keyword Stuffing / Spamming
Excessive repetition of keywords in an attempt to artificially inflate keyword density and improve a page's ranking. Keyword stuffing is easily detected by search engines and pages that use this technique are penalized.
Excessive repetition of keywords in an attempt to artificially inflate keyword density and improve a page's ranking. Keyword stuffing is easily detected by search engines and pages that use this technique are penalized.
Keyword Targeting
The practice of optimizing certain pages of a web site to rank well in a search for specific keywords. Keyword targeting is generally considered vital to effective SEO.
The practice of optimizing certain pages of a web site to rank well in a search for specific keywords. Keyword targeting is generally considered vital to effective SEO.
Landing Page
The web page that a visitor clicks through to, from the search results.
The web page that a visitor clicks through to, from the search results.
Link Exchange
Link Exchange ("Reciprocal Link Exchange") is the practice of exchanging links with other websites. The simplest way of doing it is to email another website owner and ask to do a link exchange. You place their link on your site, usually on a links page and the other site in return will place a link back to you.
Link Exchange ("Reciprocal Link Exchange") is the practice of exchanging links with other websites. The simplest way of doing it is to email another website owner and ask to do a link exchange. You place their link on your site, usually on a links page and the other site in return will place a link back to you.
Link Popularity
A log file is a file maintained on a web server, tracking visitors behaviors by analyzing which pages were accessed, how long that visitor stayed on the site and how they found your website.
A log file is a file maintained on a web server, tracking visitors behaviors by analyzing which pages were accessed, how long that visitor stayed on the site and how they found your website.
Log File
A log file is a file maintained on a web server, tracking visitors behaviors by analyzing which pages were accessed, how long that visitor stayed on the site and how they found your website.
A log file is a file maintained on a web server, tracking visitors behaviors by analyzing which pages were accessed, how long that visitor stayed on the site and how they found your website.
Manual Submitting
Submitting by hand to an individual search engine, rather than using an automated submission tool or service. Manual submitting is the more polite way to submit, and as such is less likely to land you in trouble with the search engines. But the best approach is not to submit at all and let the search engine spiders find your site through links from other sites to your site.
Submitting by hand to an individual search engine, rather than using an automated submission tool or service. Manual submitting is the more polite way to submit, and as such is less likely to land you in trouble with the search engines. But the best approach is not to submit at all and let the search engine spiders find your site through links from other sites to your site.
Meta Search Engine
A server that passes queries on to many search engines and directories, then summarizes the results. Ask Jeeves, Dogpile, Metacrawler, Metafind and Metasearch are meta search engines.
A server that passes queries on to many search engines and directories, then summarizes the results. Ask Jeeves, Dogpile, Metacrawler, Metafind and Metasearch are meta search engines.
Meta Tags
Meta tags are HTML tags that provide information describing the content of the pages a user will be viewing.
Meta tags are HTML tags that provide information describing the content of the pages a user will be viewing.
Mirror Sites
Websites or web pages with the same or similar content as another. They could be used to target near same keywords as the other. As they provide no new and no useful information a Search Engine may penalize a mirror website.
Websites or web pages with the same or similar content as another. They could be used to target near same keywords as the other. As they provide no new and no useful information a Search Engine may penalize a mirror website.
Mouseover
Where hovering the mouse over a text or graphic link without clicking displays something new on the page. For example, a horizontal navigation bar may display further sub-section choices underneath the section hovered over.
Where hovering the mouse over a text or graphic link without clicking displays something new on the page. For example, a horizontal navigation bar may display further sub-section choices underneath the section hovered over.
Navigation Bar
A web site's navigation icons, usually arranged in a row down the left hand side or along the top that plays a crucial role in getting site visitors to view more than just the home page.
A web site's navigation icons, usually arranged in a row down the left hand side or along the top that plays a crucial role in getting site visitors to view more than just the home page.
Negative SEO
The act of demoting a page or site from the SERPS. Most often used against a competitor that is above your site in the SERPS but can be used purely for fun.
The act of demoting a page or site from the SERPS. Most often used against a competitor that is above your site in the SERPS but can be used purely for fun.
Noframes Tag
Alternative non-framed HTML on a frameset page for very old, non-frames capable web browsers and search engine spiders. Placing good keyword-rich text in noframes tags is a good idea if your site is framed, but a much better idea is to ditch frames altogether and rebuild the site properly. A framed web site is not search engine friendly as long as it uses noframes tags.
Alternative non-framed HTML on a frameset page for very old, non-frames capable web browsers and search engine spiders. Placing good keyword-rich text in noframes tags is a good idea if your site is framed, but a much better idea is to ditch frames altogether and rebuild the site properly. A framed web site is not search engine friendly as long as it uses noframes tags.
Optimization
The process of altering site structure, code, content, titles and meta content to be search engine friendly.
The process of altering site structure, code, content, titles and meta content to be search engine friendly.
Organic Listings
On many search engines with in the results pages there will be sites that have paid to be there as well as the ones that have got their by their own merits, the free listings are also known as the organic listings.
On many search engines with in the results pages there will be sites that have paid to be there as well as the ones that have got their by their own merits, the free listings are also known as the organic listings.
Outbound Link
The opposite of inbound link. An outbound link is a link from your web page to another page.
The opposite of inbound link. An outbound link is a link from your web page to another page.
Page Rank
Devised by Google, it measures not only how many links point to a website, but the "quality" of the sites providing the links.
Devised by Google, it measures not only how many links point to a website, but the "quality" of the sites providing the links.
Paid Listing
It is a keyword-targeted advertisements, where the advertiser pays the search engine a fixed amount to have its ad shown on the SERP for a specific keyword.
It is a keyword-targeted advertisements, where the advertiser pays the search engine a fixed amount to have its ad shown on the SERP for a specific keyword.
Pay Per Click (PPC)
Advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes. A pay-for-performance pricing model where advertising (such as banners or paid search engine listings) is priced based on number of clickthroughs rather than impressions or other criteria. Overture is an example of a search engine which charges advertisers on a pay-per-click basis.
Advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes. A pay-for-performance pricing model where advertising (such as banners or paid search engine listings) is priced based on number of clickthroughs rather than impressions or other criteria. Overture is an example of a search engine which charges advertisers on a pay-per-click basis.
Pop-Up
A web page that displays within a new, typically smaller, web browser window, rather than the currently active browser window. Search engine spiders don't typically follow pop-up (or pop-under) links. Pop-ups are often times used for promotions, ads, email newsletter invitations, survey invitations, and the like.
A web page that displays within a new, typically smaller, web browser window, rather than the currently active browser window. Search engine spiders don't typically follow pop-up (or pop-under) links. Pop-ups are often times used for promotions, ads, email newsletter invitations, survey invitations, and the like.
Pull-Down List
On a web form, where the user chooses from a list of items. For example, if you are asked to identify which country you are from, this will typically be done using a pull-down list. A pull-down list is usually displayed with the first item within a box and a down arrow immediately to the right. Clicking on the down arrow will display the full list to choose from. Search engine spiders can't fill out forms or pull down on lists, so content that is only accessible through pull-down lists will not be indexed and will be part of the "Invisible Web."
On a web form, where the user chooses from a list of items. For example, if you are asked to identify which country you are from, this will typically be done using a pull-down list. A pull-down list is usually displayed with the first item within a box and a down arrow immediately to the right. Clicking on the down arrow will display the full list to choose from. Search engine spiders can't fill out forms or pull down on lists, so content that is only accessible through pull-down lists will not be indexed and will be part of the "Invisible Web."
Query
A word, phrase or group of words characterizing the information a user seeks from search engines and directories. The search engine subsequently locates Web pages to match the query.
A word, phrase or group of words characterizing the information a user seeks from search engines and directories. The search engine subsequently locates Web pages to match the query.
Reciprocal Link
An exchange of links between two sites.
An exchange of links between two sites.
Redirect
An redirect is a command that tells the browser to go to another page after a certain amount of time. Redirects are often used when a URL has changed.
An redirect is a command that tells the browser to go to another page after a certain amount of time. Redirects are often used when a URL has changed.
Re-Index
How often a search engine updates its index. Google updates its index once a month.
How often a search engine updates its index. Google updates its index once a month.
Resubmitting
Submitting your web page address(es) to search engines after you've already submitted those addresses previously or after the search engine has already included your site in its index. Search engines don't like it when you resubmit as it simply clutters their queue with duplicate requests.
Submitting your web page address(es) to search engines after you've already submitted those addresses previously or after the search engine has already included your site in its index. Search engines don't like it when you resubmit as it simply clutters their queue with duplicate requests.
Robot
A program used by a search engine to crawl the web in order to find, rank, and index new web pages.
A program used by a search engine to crawl the web in order to find, rank, and index new web pages.
Search Engine
A software that searches for information and returns sites which provide that information. Examples of search engines are AltaVista, Google, Hotbot etc.
A software that searches for information and returns sites which provide that information. Examples of search engines are AltaVista, Google, Hotbot etc.
Search Engine Promotion
Search engine promotion is the process of improving rankings, visitor numbers and utilizing search engines to promote brand awareness.
Search engine promotion is the process of improving rankings, visitor numbers and utilizing search engines to promote brand awareness.
Search Engine Positioning
Synonymous with SEO, search engine positioning is the act of altering a web site to perform well in organic or natural search results.
Synonymous with SEO, search engine positioning is the act of altering a web site to perform well in organic or natural search results.
Search Engine Optimization
Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of client sites.
Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of client sites.
Search Engine Report
A report detailing site rankings across the search engines under specific keywords. Search Engine Results Page (SERP) A page of search results delivered by a search engine
A report detailing site rankings across the search engines under specific keywords. Search Engine Results Page (SERP) A page of search results delivered by a search engine
Spider
A component of a search engine that roams the Web, storing the URLs and indexing the keywords and text of each page encountered. Also referred to as a robot or crawler.
A component of a search engine that roams the Web, storing the URLs and indexing the keywords and text of each page encountered. Also referred to as a robot or crawler.
Stemming
Search engines such as Google use a process called stemming to deliver results based on a word's root spelling.
Search engines such as Google use a process called stemming to deliver results based on a word's root spelling.
Stop Word
Certain words, such as "the," "a", "an," "of," and "with," are so common and meaningless that a search engine won't bother including them in their index, or database, of web page content. So in effect, the stop words on your web pages are ignored as if those words weren't on your pages in the first place. Including a lot of stop words in your title tag waters down the title tag's keyword density.
Certain words, such as "the," "a", "an," "of," and "with," are so common and meaningless that a search engine won't bother including them in their index, or database, of web page content. So in effect, the stop words on your web pages are ignored as if those words weren't on your pages in the first place. Including a lot of stop words in your title tag waters down the title tag's keyword density.
Submitting
Submitting a web page address to a search engine in the hope that it will index it.
Submitting a web page address to a search engine in the hope that it will index it.
Supplemental Pages
Pages which are indexed in Google but do not exist at this time. But during the search for a particular thing they are shown in the search result pages. These pages provide additional information about the particular search.
Pages which are indexed in Google but do not exist at this time. But during the search for a particular thing they are shown in the search result pages. These pages provide additional information about the particular search.
Theme
The main keyword focus of a web page.
The main keyword focus of a web page.
Title Tag
The text displayed in the blue bar at the very top of the browser window, above "Back," "Forward," "Refresh," "Print," etc. Although inconspicuous to the user, the title tag is the most important bit of text on a web page as far as the search engines are concerned. Search engines not only assign the words in the title tag more weight, they also typically display the title tag in the search results, making the title tag an important potential call-to-action as well. Thus, the wording of each page's title tag should be thought through carefully. Also see "keyword prominence."
The text displayed in the blue bar at the very top of the browser window, above "Back," "Forward," "Refresh," "Print," etc. Although inconspicuous to the user, the title tag is the most important bit of text on a web page as far as the search engines are concerned. Search engines not only assign the words in the title tag more weight, they also typically display the title tag in the search results, making the title tag an important potential call-to-action as well. Thus, the wording of each page's title tag should be thought through carefully. Also see "keyword prominence."
Traffic
The amount of users that surf to a site.
The amount of users that surf to a site.
Unique Visitors
A a count of individual users who have accessed your web site. It should be noted that the "user session" metric does not yield an accurate unique visitor count, as multiple user sessions can be generated by one unique visitor.
A a count of individual users who have accessed your web site. It should be noted that the "user session" metric does not yield an accurate unique visitor count, as multiple user sessions can be generated by one unique visitor.
URL
Used interchangeably with web address. Acronym stands for Uniform Resource Locator. URLs can specify the location of a web page, an email address, or a file on an FTP server, among other things.
Used interchangeably with web address. Acronym stands for Uniform Resource Locator. URLs can specify the location of a web page, an email address, or a file on an FTP server, among other things.
User Agent
The name of the browser/spider that is currently visiting a page.
The name of the browser/spider that is currently visiting a page.
User Session
An instance of an Internet user accessing your web site for a length of time, then leaving. During a user session any number of pages may be accessed. A user session is considered finished once an arbitrarily chosen period of inactivity - typically 30 minutes - is exceeded.
An instance of an Internet user accessing your web site for a length of time, then leaving. During a user session any number of pages may be accessed. A user session is considered finished once an arbitrarily chosen period of inactivity - typically 30 minutes - is exceeded.
Web standards
Widely adopted guidelines for CSS, XHTML etc. that help ensure that web sites are accessible on a wide variety of platforms and to a wide range of users.
Widely adopted guidelines for CSS, XHTML etc. that help ensure that web sites are accessible on a wide variety of platforms and to a wide range of users.
Xenu
A software tool for checking broken links.
A software tool for checking broken links.
XML
XML stands for eXtensible Markup Language (filename.xml) - a scripting language that allows the programmer to define the properties of the document.
XML stands for eXtensible Markup Language (filename.xml) - a scripting language that allows the programmer to define the properties of the document.
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