Christmas Campaign
December, 2007


BluEnt's Architectural division decided to take the festive spirit seriously and roll out BluEnt's Christmas 'Happy Hours' Campaign. Work started in the wee hours of the morning to decide on the layout, theme and general direction of the campaign. The Sales and Marketing team brought their loftiest ideas and marketing intellect to the table, while the Content and Design team kept the English right and threw some clarity on the issue at hand.

The Campaign is aimed at Architectural firms in Australia and the US and seeks to take off some of their workload during the holidays to allow them ample free time to spend the festive season with friends and family. Keeping the Christmas spirit in mind, BluEnt also decided to throw in some free hours* as well!

Though commendable brainstorming, strategy discussions, metrics and variables identification and cups and cups of coffee went into this campaign, the means entirely justified the end - of bringing innovative and quality solutions to our clients.