BluEnt Designs Interactive Job Portal for Jobs Ahead
Customer Profile
With 3 million job seekers, 83 million page views, 6000 corporate clients and 4, 00,000 plus jobs offering today, JobsAhead is India's first name in career portals, pioneering the development of e-recruitment in India. oint Associates. Learning Point Associates is known for their leadership in afterschool services, literacy curriculum development, district and school improvement, and educator effectiveness nationally in the U.S.
Business Challenge
Indian Economic Liberalization in 1991 led the inflows of FDI and FII increased dramatically. As a rapidly growing market and a key sourcing destination, India appeared as the center of global commercial interest and economic activity. Economic liberalization opened up many job opportunities. As a resultant, e-recruitment market was booming and putting pressure on the job portals. Owners of job portals anticipated the bright prospects in the e-recruitment market and got ambitious plans for exploiting mileage out of it. JobsAhead was no exception. It attempted to place the brand in people's minds as a professional job portal, highlighting the benefits on offer at JobsAhead. It implemented various marketing strategies and allocated Rs. 2.5 crore to brand building exercise over a period of 50 days and launched a nationwide campaign called "Ambition". As an effective campaign tool, it needed a pleasing and aesthetically designed website with lot of interactive features.
The online marketing team was ready and campaign date was up against a tight deadline. JobsAhead sought out a web design company and approached BluEnt for help.
BluEnt Approach
BluEnt started the engagement by deploying designers to understand the requirements. BluEnt developed a highly interactive micro site for JobsAhead with areas such as - "Ambition Interview", "Ambition Careerscopes", "Ambition Poll", "Ambition Quiz" and "Ambition Downloads". BluEnt contacted with personalities like Chetan Bhagat, the "paperback king of India"; Dr. Palash Sen, lead vocalist of Euphoria; and Sabeer Bhatia, Hotmail Founder who shared their achievements and ambitions through "Ambition Interview". Through "Ambition Careerscopes", Narendra Juneja provided focus on weekly basis for all zodiacs pertaining to all important areas of life i.e. Career, Business, and Money. BluEnt created downloadable spectacular screensavers and wallpapers. BluEnt's experienced content developers constructed numbers of polls and quizzes on contemporary topics to engage people on the site. In all, we surpassed JobsAhead's high expectations by creating a really 'ambitious' campaign portal.
Results
Aggressive multimedia advertising including online, TV, and print media has added a momentum to the e-recruitment market in past. JobsAhead made use of this strategy and decided to launch an interactive website besides the campaign - "Ambition". High-end graphics and scalable performance made the entire site an entertaining and informative experience for its visitors, prodding them to log onto it. Distinguished people in the industry left their comments about the site; JobsAhead become successful in elevating the brand to a next level. Most significantly, it was after that Monster Inc. spotted JobsAhead and gobbled it for about Rs. 400 million in May, 2004. BluEnt receives compliment from the top management of JobsAhead even till date. | Back to Our Case Studies List
With 3 million job seekers, 83 million page views, 6000 corporate clients and 4, 00,000 plus jobs offering today, JobsAhead is India's first name in career portals, pioneering the development of e-recruitment in India. oint Associates. Learning Point Associates is known for their leadership in afterschool services, literacy curriculum development, district and school improvement, and educator effectiveness nationally in the U.S.
Business Challenge
Indian Economic Liberalization in 1991 led the inflows of FDI and FII increased dramatically. As a rapidly growing market and a key sourcing destination, India appeared as the center of global commercial interest and economic activity. Economic liberalization opened up many job opportunities. As a resultant, e-recruitment market was booming and putting pressure on the job portals. Owners of job portals anticipated the bright prospects in the e-recruitment market and got ambitious plans for exploiting mileage out of it. JobsAhead was no exception. It attempted to place the brand in people's minds as a professional job portal, highlighting the benefits on offer at JobsAhead. It implemented various marketing strategies and allocated Rs. 2.5 crore to brand building exercise over a period of 50 days and launched a nationwide campaign called "Ambition". As an effective campaign tool, it needed a pleasing and aesthetically designed website with lot of interactive features.
The online marketing team was ready and campaign date was up against a tight deadline. JobsAhead sought out a web design company and approached BluEnt for help.
BluEnt Approach
BluEnt started the engagement by deploying designers to understand the requirements. BluEnt developed a highly interactive micro site for JobsAhead with areas such as - "Ambition Interview", "Ambition Careerscopes", "Ambition Poll", "Ambition Quiz" and "Ambition Downloads". BluEnt contacted with personalities like Chetan Bhagat, the "paperback king of India"; Dr. Palash Sen, lead vocalist of Euphoria; and Sabeer Bhatia, Hotmail Founder who shared their achievements and ambitions through "Ambition Interview". Through "Ambition Careerscopes", Narendra Juneja provided focus on weekly basis for all zodiacs pertaining to all important areas of life i.e. Career, Business, and Money. BluEnt created downloadable spectacular screensavers and wallpapers. BluEnt's experienced content developers constructed numbers of polls and quizzes on contemporary topics to engage people on the site. In all, we surpassed JobsAhead's high expectations by creating a really 'ambitious' campaign portal.
BluEnt's Solutions to JobsAhead.com
Our web design team provided exclusive design services to the JobsAhead. Our design professionals kicked the website into high gear. We were responsible for the following services:
Our web design team provided exclusive design services to the JobsAhead. Our design professionals kicked the website into high gear. We were responsible for the following services:
- Interactive Design and Development
- Engagement with Third Party Resources for Population of the Interview, Careerscopes and Mover & Shakers Sections
- Design and Development of Banners, Screensavers and Wallpapers.
- Construction of Polls and Quizzes on an On-going Basis.
Technologies Used
- SQL Server 2000
- ASP 3.0
- HTML
- JavaScript
- Adobe Photoshop and Flash
Results
Aggressive multimedia advertising including online, TV, and print media has added a momentum to the e-recruitment market in past. JobsAhead made use of this strategy and decided to launch an interactive website besides the campaign - "Ambition". High-end graphics and scalable performance made the entire site an entertaining and informative experience for its visitors, prodding them to log onto it. Distinguished people in the industry left their comments about the site; JobsAhead become successful in elevating the brand to a next level. Most significantly, it was after that Monster Inc. spotted JobsAhead and gobbled it for about Rs. 400 million in May, 2004. BluEnt receives compliment from the top management of JobsAhead even till date. | Back to Our Case Studies List