Brochure Designing Tips

Brochure Design forms an ideal marketing device which when implemented to perfection can produce outstanding results. Brochures waxing eloquent about the company - how big it is, how many service lines it has, how many people it employs and how great its products/services are; cease to interest a prospect after a point. Brochure designing requires a marketing strategy.

Prospect In Perspective

• The objective in mind while designing a brochure for your business never strays from - the prospect or the readers
  
  
• Give readers the information they are looking for - how you can help them, what you have to offer, how your products/services are going to benefit them etc. Readers are more interested in the benefits you have to offer than in the features of your product or service.
  
  
• Give clear instructions to your readers to navigate their way through the brochure
  
  
• Use a conversational tone of voice throughout your brochure to personalize your message as much as possible

Design

• Use pleasing colors, if required, though too much visual design may distract readers from the content
  
  
• Incorporate enough graphics, charts and other supplementary images relevant to the content to break the monotony
  
  
• Photos, images, graphs and charts should match the context and content
  
  
• Arrangement of all the different features and elements of your brochure should be designed according to its type i.e two-fold, tri-fold or four fold
  
  
• Use dark text on light background instead of the other way round as it is easier to read

Content

• It is highly recommended to develop your brochure content before you develop your brochure designing to avoid any overlapping
  
  
• Make the reader feel the brochure contains an answer or solution
  
  
• Don't submit to rhetoric or marketing jargon, stick to lucid and intelligent words which get the message across
  
  
• Use creative captions and short paragraphs; not more than 9-10 lines per paragraph
  
  
• Do not use more than three fonts in the entire brochure and make sure there are NO ERRORS or typing mistakes

Layout

• The cover is your first impression; don't use it for your company name and logo only. Use it to make a lasting impression by creating a theme from the cover page itself or give small progressive briefs leading to a logical conclusion in your body content
  
  
• Do not indent paragraphs with spacing between them or put spaces after periods
  
  
• Break up content with graphics and bullet list in the layout of your brochure design
  
  
• Do not allow graphics and design to overpower the content

Contact Us

Services you are looking for?

  Website Design

  Internet Marketing

  Application Development

Message

 

Our Clients